Debug Marketing

4 EpisodesProduced by Denis Du Bois

B2B technology marketing advice. Each show tackles a common problem by revealing uncommon solutions. What's standing in your way? Season 1 is about content marketing.

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1.2 Ideation: Tap a Source of Content Marketing Ideas that Attract Your Prospects

March 27th, 2019


In this show: a story of two marketers who need fresh topic ideas for their B2B content marketing campaign. They’ve tried brainstorming and got only stale, copycat ideas. Now they’re on deadline. Rachel has downloaded …

Ask Debug Marketing: Why Do You Use Parables?

March 12th, 2019


Each show illustrates a problem using short role-play stories. Here's the reasoning behind this format. And how it relates to upcoming show 1.2, …

1.1 Overcoming Friction: Positioning Content Marketing to Succeed with Consensus

February 19th, 2019


In the first show of this season a marketing manager is experiencing internal friction in her B2B content marketing program. Her mentor shows her a …

1.0 What This Podcast Is About!

February 19th, 2019


Content marketing can be very cost effective for B2B technology companies, but sometimes things go wrong. So, what’s crashing your marketing program, …

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