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DCfempreneur Podcast

22 EpisodesProduced by Lisa ShapiroWebsite

DCfempreneur offers community to local DC area female entrepreneurs that collectively seek to combine and share skills, knowledge and expertise to help impact and grow their businesses to make them more purposeful, profitable and sustainable. We support the community through networking opportunities… read more

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21:45

Are you visible in your business? Are you clear on who your ideal client is and where to find them?

If you want to grow a successful business to live your purpose and create the life of your dreams, then putting yourself out there and showing up is crucial. Hopefully some of the information covered in this podcast will help you think more about the visibility for your business.

If people don't see you, hear you or know that you exist they can't find you. If your ideal client doesn't know you can solve their problem, they can't hire you. In order to get more business, you need to not only get out there in the world, but in the right places so that you can become known by your ideal client.

Your ideal client is PART of your niche, along with what you are really good at doing, what problem you help solve, and how you solve that problem.  The more you know about whom you serve, (age, profession, etc.), what their biggest pain point is, how you serve them, where they hang out, where they get their sources of information, how to evoke emotion in them, the more likely you will reach them, understand them to market your offers well to them. Here is the link to the helpful template to create an avatar of your ideal client.  

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