DC Marketing Mixer
Being a leader is more than just being a manager. I've been a leader of teams for more than a decade, but I'm far from being great. However, I truly believe in anyone and everyone, they just need a good leader and coach to help. This podcast is for me to discuss what I've been doing to become a bett… read more
The Difference Between Objectives, Goals, and Tactics | Leadership in Marketing
This is part of my Get better Friday, all about being a better leader. Each piece is about me describing what I’ve been practicing to help me become a better leader and coach for my team, my career and my personal life.
This week:
- To accomplish anything requires a vision of what success looks before you begin.
- After, you have a mix of objectives, goals and tactics that will eventually be the work that will lead you to that vision.
- The difference between objectives, goals and tactics. We often conflate the three together, mixing tactics with goals or interpreting an objective as a tactic.
When you work with a vision in mind, setting objectives that help push you to that vision will make setting goals and tactics easier. Everyday you need to ask yourself, “Is this getting me closer to my vision? To my life or career objectives?”
Contact meWould love to hear from you on this topic!
Email: obscurednarration@gmail.com
Twitter: @domcorriveau
Need even more?
Check out my sister podcast Go With The Heat. We just relaunched the show after going through all of the 80’s goodness that was Miami Vice. The updated show is now going deeper into the greatest era of action movies, 1975 – 1995.
Into digital marketing? Get a newsletter all about the best stuff in digital marketing over the last week plus deep-dives into this industry.
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to DC Marketing Mixer
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.