Weekly deep dives on data management with the engineers and entrepreneurs who are shaping the industry
An Agile Approach To Master Data Management with Mark Marinelli - Episode 46
With the proliferation of data sources to give a more comprehensive view of the information critical to your business it is even more important to have a canonical view of the entities that you care about. Is customer number 342 in your ERP the same as Bob Smith on Twitter? Using master data management to build a data catalog helps you answer these questions reliably and simplify the process of building your business intelligence reports. In this episode the head of product at Tamr, Mark Marinelli, discusses the challenges of building a master data set, why you should have one, and some of the techniques that modern platforms and systems provide for maintaining it.
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