By Karina Foo
Being a journalist for eight years has taught me a thing or a two about press releases. They are a pain to read – usually cold, impersonal and uninteresting, except for a few very creative exceptions.
I have worked with the creme de creme of Malaysian publications such as The Malaysian Reserve, The Malay Mail, The New Straits Times and The Star.
But it was VERY different then, as I was on the receiving end, it was really up to me to access when the release was good enough to see print.
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