By June Ramli
After losing her previous business to the Christchurch earthquake in 2011, Sonia decided to look for a new path in life, prompting her fashion career to start abruptly.
This self-taught designer learned the art of jewellery designing after watching countless YouTube videos whilst practising close to 40 hours a week to horn her skills.
Her business has since grown from strength to strength from the early days and recently Sonia’s designs has received a lot of traction overseas.
She has received various invites from the New York, Paris and London Fashion Week to exhibit her designs at the fair virtually this year.
Our interview today with Sonia will delve into the methods she used to teach herself jewellery designing and how she marketed her business single-handedly from the start.
Some of the questions discussed in this podcast are:
Without further ado, let’s listen to the interview here:
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