D2C Leaders
The D2C Leaders podcast brings you interviews with the top direct to consumer and ecommerce experts in their industries. We will exploring their experiences taking brands direct to consumer, dealing with and implementing technological change and overcoming key challenges. Learn from the best how to … read more
D2C Leaders: Anthony Favell, E-commerce Trading Manager at Brompton Bicycle
Anthony Favell, E-commerce Trading Manager at iconic UK brand Brompton Bicycle, talks to us about going global, managing rapid growth and launching a direct to consumer channel as a manufacturer. Anthony a veteran of online retail and accomplished digital project manager also shares his thoughts on creating a successful online brand, managing an ecommerce store through a period of unprecedented demand and flipping the traditional ecommerce mindset when it comes to marketing.
Brought to you by CommerceCentric the direct-to-consumer experts.
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