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D2C Leaders

11 EpisodesProduced by Philip DriverWebsite

The D2C Leaders podcast brings you interviews with the top direct to consumer and ecommerce experts in their industries. We will exploring their experiences taking brands direct to consumer, dealing with and implementing technological change and overcoming key challenges. Learn from the best how to … read more

47:20

D2C Leaders: Lorrie Mizuko, Senior Director of Digital & Ecommerce for Consumer Products at Resideo

Lorrie Mizuko, Senior Director of Digital and Ecommerce for consumer products at Resideo, talks to us about the challenges of the smart home market, creating a D2C channel, managing B2B and D2C, the importance of data, and the future of Ecommerce. With over 15 years experience working for some of the worlds biggest brands like Resideo, HTC and Target, as well as hands on digital and ecommerce consulting, Lorrie has an unsurpassed wealth of knowledge. Join us in this podcast where she passes on the secret to running a successful direct to consumer channel.

Brought to you by CommerceCentric the direct-to-consumer experts.

www.CommerceCentric.com

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