Welcome to my show!I'm Sanjay Reddy, an engineer turned Designer & Educator. I had a very tough transition to design, spent sleepless nights figuring out how to make my way into design, reached out to many people, visited institutes, spoke to professors and what not. All of that just to know more ab… read more
Hit the feeling right and the form will be beautiful eventually. says Nikhil Sorte, a Transportation Design at Groupe Renault who has a Masters in Transportation Design from IAAD, Turin, Italy.
In this conversation with Sanjay Reddy, Nikhil talks about the importance of emotions in car design and how passionate he is about Transportation design and his job. Nikhil was able to present scale models of his projects at Auto Expo in Delhi multiple times. His projects have been featured in magazines including Forbes France.
00:00 - Introduction
06:19 - Design Journey
15:43 - From Artist to Designer
23:00 - From an idea to final execution
25:49 - Feasibility of a project
30:15 - Car Design & Emotion
33:30 - Emotions are an integral part of Design
34:40 - Inside Renault Design Studio
38:46 - Timeframe for ideation
41:35 - Market research/Trends
47:22 - Multiple projects at a time
49:33 - Creative blocks
50:46 - Source of inspiration
55:39 - Suggestions for aspirants
Host - Sanjay Reddy
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