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Cyrus Says

583 EpisodesProduced by IVM PodcastsWebsite

Broadcasting twice a week with a rotating panel of guests, Cyrus Says is the definitive show on life in urban India, politics, sports, civic sense, traffic, kids, food, and everything that matters. Mostly.

44:56

Ep. 264: Feat. Author Ramya Ramamurthy

This week on Cyrus Says, we meet Ramya Ramamurthy, a media professional with over 15 years of experience in various fields covering print, TV and digital mediums. She talks to Cyrus about:

  • Why big companies need to cover all their bases when it comes to branding.

  • How Facebook's stocks went up after Zuckerburg's deposition.

  • How she researched different brands for her book.

  • Why Coke Studio is an example of brand elevation.

You can order Ramya's book Rebuild online here: https://www.amazon.in/Rebuild-Indian-Overcame-Emerged-Stronger/dp/9351951405/

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