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CX Files

100 EpisodesProduced by Mark Hillary and Peter RyanWebsite

CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and … read more

21:23

Daniel Hay - Dow - Designing A Fantastic B2B Customer Experience

Daniel Hay is the CX and Digital Transformation Leader at Dow (Latam). He is based in São Paulo, Brazil.

With a 125-year history, Dow is one of the largest chemical producers in the world with products that include plastics, chemicals, and agricultural products - it's an enormous global B2B operation and Daniel explains how they have learned from B2C approaches to CX and how B2B is slightly different. 

https://corporate.dow.com/en-us/

https://www.linkedin.com/in/danielaehay/

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