When it comes to your favorite films, the actors and actresses deliver memorable performances, and the screenwriters put together an entertaining script. But before you see the movie, Selena Saldana’s '05 job is to market these films to a wide audience. Saldana, the vice president of publicity for FilmNation Entertainment, has promoted films at the Oscars and nearly every major film festival from Sundance and Cannes to London and Toronto. Saldana shares her fascinating career journey, which has included handling publicity for Oprah Winfrey’s multimedia production company, Harpo Productions, and the Weinstein Company. She shares how COVID-19 has impacted her job, the best advice she ever received, why Syracuse University was the only school she applied to, and how her life was forever changed by a semester abroad in Australia.
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