Cult Brand Secrets
Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and a… read more
S1 E1: Spotify
Spotify is a remarkable company and an amazing Cult brand. Birthed in 2008 as a viable alternative to music piracy, Spotify has always upheld the importance of properly compensating creators.
In this episode, we hear Alex recount his personal journey and share how the Creative team at Spotify uses data to inform campaigns, Alex will share several examples of how marketing worked with the product, and the data, to create greater fan engagement.
Learn more at CultBrandSecrets.com
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