Philiy Page talks about why it is important to find your own USP- unique selling point, whether you run your own business, are a writer or artist. Knowing what your own USP is will help you connect to your audience and customers. Philiy helps you to work out what your USP is and what to do with it once you have found it. To keep up to date with these podcasts and learn more about the CWI you can sign up for newsletters at www.CreativeWomenInternational.com
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