Cover art for podcast Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

86 EpisodesProduced by Wendy Batten, Creative Retail MentorWebsite

How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy … read more

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85. Four Ways to Wow and Delight Your Holiday Shoppers So That They Keep Coming Back

November 22nd, 2021

34:46

You have lots of customers coming in the door this season - how are you making sure you wow and delight them so that they can't help but smile when they leave and become superfans?

If you've listened to my podcast for a …

84. Six Tips to Help You Amplify Your Team’s Performance This Holiday

November 15th, 2021

32:17

Are you investing in your staff, or as I like to say, your team?

Paying attention to your team RIGHT NOW is as important as having the right inventory and pricing, both major pieces of your retail success. Your team is …

83. What Does Success Look Like For You In 2022?

November 8th, 2021

22:23

Success. What does that even mean?

Are we talking about particular goals you may have? To me, it's more about how you FEEL about your business.

82. Five Steps to Simplify Your Content Planning

November 1st, 2021

35:56

Our overall motto going into 2022, friends, is “how can we make things light and easy?” Believe it or not, content planning CAN be EASY!

I know content can be overwhelming.

Are you staring at the screen wondering what …

81. Optimize Your Google My Business Profile with Expert Chris Hickle

October 25th, 2021

46:54

Google My Business may not be the sexy popular platform we think of - mainly because you have to fit your business into their parameters, but it is …

80. Managing Your Energy and Expectations - Don't Hit a Wall

October 18th, 2021

28:53

The holidays are coming. For some of you, this season is treating you well and it's amazing. But for others, the feeling of tiredness has really set …

79. Your Competitive Advantage Over Amazon

October 11th, 2021

28:45

Let's talk about Amazon. First - you are not Amazon. And boy that's awesome, isn't it?

In today's episode, I am going to give you some strategies and ideas that will give you a competitive advantage over Amazon.

First …

78. Retail Success Stories - Learning to Level Up with Amy Hart

October 4th, 2021

51:46

Amy Hart was an elementary school teacher first, then started teaching painting classes at a friend's local store in 2016. In that same store, Amy …

77. The 1% Difference - Easily Increase Your Average Order Value Today

September 27th, 2021

25:23

Let's discuss the 1% difference. What if we just increase everything by 1%? What if we focus on small, tiny tasks and put them into action within our business? Sometimes that's hard to implement. I know.

It's all about …

76. Stop DIY’ing Your Business

September 20th, 2021

22:41

Are you keeping yourself small?
Are you DIY'ing your entire business?
I was.

Entrepreneurs have that mindset that we can figure it out ourselves. That's just the way we are wired. Throw in a creative spirit and drive - …

75. Adding Ecommerce to Your Brick and Mortar: With Special Guest Susan Bradley

September 13th, 2021

39:44

Today we are sharing strategy on adding Shopify or ecommerce to your brick and mortar with my friend and Shopify expert Susan Bradley of The Social Sales Girls! We will talk about tips and tricks on how to build an …

74. Maximize Your Business With The Right Size Audience

September 6th, 2021

29:30

Here's two questions I get asked all the time:

  1. How big does my audience need to be to see profits in my shop?
  2. What should I be posting on social …

73. Encore Series: Three Simple Sales Metrics Retailers Need to Measure for Better Sales

August 30th, 2021

28:48

A replay from Episode #58 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and …

72. Encore Series: Five Simple Things You Can Do To Get Ready For What's Coming In Retail

August 23rd, 2021

28:15

A replay from Episode #50 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and …

71. Encore Series: The 3 Biggest Time Wasters for Retailers and How to Avoid Them

August 16th, 2021

33:27

A replay from Episode #48 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and …

70. Encore Series: You're Not Just a Shopkeeper, You're a Creative CEO

August 9th, 2021

22:21

A replay from Episode #2 for our Encore Series this month! We are featuring some of our most popular and most downloaded podcasts for this round and …

69. Becoming A Destination Shop

August 2nd, 2021

40:54

Isn't it flattering and exciting when customers make a day around visiting your shop!? Doesn't it make you a little teary when people make visiting your shop a special event!? Today we're talking about how to build that …

68. Special Guest Marian Parsons On Growing and Doing Business Your Own Way

July 26th, 2021

49:50

My most requested guest - Marian Parsons is on the podcast today!

Business owner, artist, blogger, creative, author, painter, booth and market seller, podcast host, product developer, paint line owner, business mentor - …

67. How To Pause and Let New Opportunities In: Retail Success Series with Inner Circle Member Jane Bellante

July 19th, 2021

35:35

Get inspired by another member of the Retailer's Inner Circle whom we are talking to today, Jane Bellante of Morning Dew Creations! It's always so …

66. Find Revenue Streams That Light You Up: Retail Success Series with Inner Circle Member Virginia Warner

July 12th, 2021

42:09

In this series, I want to introduce you to some of my coaching clients inside the Retailer's Inner Circle and hear how their retail journeys evolve …

65. Staying Positive While Building Community and Profits: Retail Success Series with Inner Circle Member Lee Hawn

July 5th, 2021

39:03

In this series, I want to introduce you to some of my coaching clients inside the Retailer’s Inner Circle and hear how their retail journeys evolve. …

64. How To Use Other Retailer’s Success To Fuel You

June 28th, 2021

21:16

In my Retailer's Inner Circle, we share our WINS every Friday. There are so many reasons for this! Wins will inspire others and they will make you realize, celebrate, and acknowledge your own achievements.

When you …

63. Making Bookkeeping Simple With Guest Expert, Kelly Christian

June 21st, 2021

32:27

Bookkeeping. I tend to see fear come from my retailers when I mention bookkeeping because they either don't want to hand off the job to someone else, don't want to spend the money, or they have fear of HOW to simplify …

62. Three Pitfalls to Watch Out For So You Don’t Lose Your Business

June 14th, 2021

21:35

We are all busy, driven, passion-filled retailers. We have big visions, big dreams, and we're constantly working to achieve those goals and succeed. …

61. The Foundations You Need to Make Radical Decisions in Your Business with Inner Circle member retailer Ann Schneider

June 7th, 2021

45:43

It is such a privilege to be chatting with my friend retailer and Inner Circle member Ann Schneider of The Front Porch, a home decor, silk floral & boutique store! We found each other via social media because our …

60. How Focused Learning Increases Can Grow Your Business

May 31st, 2021

25:29

We are in the business of self-improvement all the time as shop owners, there’s just no end. It’s part of the gig. 

We have to be lifelong learners in order to improve and grow, right?

But... if you’re constantly …

59. How To Do A Mid Year Review: Set Yourself Up for the Best of the Rest of 2021!

May 24th, 2021

40:56

This year has proven to be a very interesting season for retailers with COVID, quarantines, shutdowns, and reopenings. So I want you to give yourself grace and compassion as you plan and move forward through the rest of …

58. Three Simple Sales Metrics Retailers Need to Measure for Better Sales

May 17th, 2021

30:31

I know... nobody wants to talk retail math and numbers. I get it. There are so many numbers we feel like we should be looking at within our business …

57. Prepare to Sell, Franchise, or Expand: Four Areas That Need to be Under Control

May 10th, 2021

34:39

What do you need to have in place to have a solid business? What would you need to have in place should you decide to sell your business?

"But I'll …

56. How to Add Additional Revenue Streams to your retail business

May 3rd, 2021

32:43

Shop owners are all hoping to create a bit of security within our business, but this year has certainly shown us that we are not always in control.

55. Unscalable Conversations - a free, simple and powerful marketing tool to use

April 26th, 2021

37:20

We know that marketing is important, right? We know that social media is a big part of our marketing plan, along with local marketing, …

54. Stop Shoulding All Over Yourself

April 19th, 2021

27:08

I should be doing this. I should be doing that. I should be doing all the things!

So many of my retailers, along with myself, have been seriously …

53. Branding Yourself vs. Branding Your Product

April 12th, 2021

26:05

What happens when most of your revenue comes from one product line? What happens when something goes awry or there's a mass disruption with that …

52. Why a Culture of Accountability is Critical in Your Retail Business

March 29th, 2021

26:48

Who has not gotten to this situation at work: "Oh, I thought Wendy was going to do it", "Wait, I thought Susan had already taken care of it", and so on. Miscommunication causes big problems in our retail businesses, to …

51. How Brands Work With Retailers to Make a Win-Win Situation with Suzanne Fulford

March 22nd, 2021

47:06

Today we are starting a new series to bring in brand owners to chat. Today’s guest Suzanne Fulford, founder and the CEO of Dixie Belle Paint Company, …

50. Five Simple Things You Can Do To Get Ready For What’s Coming In Retail

March 15th, 2021

31:48

One question I received from a coaching client is "what's coming for retail, and how can I be ready?"

The answer is simple: Get ready! Don't be complacent, take action on the momentum you may have built in 2020. Shore …

49. Helping Lisa Get Better Known and More Customers in the Door

March 8th, 2021

35:01

Many retailers are so busy running their brick-and-mortar stores and creating beautiful things, sometimes we just need a little help with marketing. …

48. The 3 Biggest Time Wasters for Retailers and How to Avoid Them

March 2nd, 2021

33:24

Are you constantly asking yourself, where did the day go? Or, why time runs so fast? Believe it or not, we are bombarded by so many time wasters in our day-to-day business that we don’t realize the impact it can …

47. The Secret to Getting Your Customers to Choose You Over Your Competition

February 22nd, 2021

19:59

Comprehending what sets us apart may seem too obvious, but many creative retailers spend time focusing on the day-to-day of their business that they forget about the big picture. This is totally understandable, but if …

46. Season 2 and Retailer Success Story - Melanie Curley

February 15th, 2021

47:26

Hey there friends and welcome to Season 2 of the Creative Shop Talk Podcast. I want to start by thanking each and every one of you for all the support throughout Season 1. We’re jumping into season 2 with a retail …

45. How To Fall Back In Love With Your Business

January 11th, 2021

18:54

Do you ever feel like you resent your business? What do we do to continue to stay in love with our business? How do we get back to the honeymoon phase? 

In this week’s episode, I talk about resenting our business. I …

44. The Four Must-have Ingredients For a Successful Business

January 5th, 2021

28:58

Welcome to 2021! I'm very excited about this year. How are you feeling? I hope you are feeling optimistic and confident about diving into 2021. 

I want to thank each and everyone who joined me on December, 30th in my

43. Plan Your Best Retail Year Ever (Part 4)

December 28th, 2020

20:34

Are you excited about planning your best retail year ever? Listen to this my friends: we need to celebrate the wins and acknowledge that we've been working hard throughout 2020. 

In Episode 40, we talked about looking …

42. Plan Your Best Retail Year Ever (Part 3)

December 21st, 2020

36:34

Previously, we discussed five prompts for year planning in Part 1 of my “Plan Your Best Retail Year Ever” series. These helped us to look back before we can move forward. In part 2, we talked about three prompts that …

41. Plan Your Best Retail Year Ever (Part 2)

December 14th, 2020

22:05

We can’t predict if we will have any more bumps in the road in 2021. 2020 has been a big mountain and detour for all of us, but at least we know where we're headed. 

Everybody has been asking, how do we plan out 2021? …

40. Plan Your Best Retail Year Ever (Part 1)

December 7th, 2020

21:38

How do we plan for 2021 knowing that we don't want a repeat of everything that happened in 2020? With vaccines and political changes and all the …

39. Retailer Success Series: How Jill Went from Hobbyist to Creative CEO

November 30th, 2020

36:53

Bedsprings and Burlap in Topeka, KS will celebrate 8 years in business this November. 

Jill Beam had always loved making things but realized there …

38. The One Big Thing Retailers Must Do This Holiday Season

November 23rd, 2020

15:17

Hey friend, are you feeling frustrated by your low Facebook engagement or wondering how to showcase that amazing new stock when foot traffic is slow?

37. Expert Sharvette Mitchell Shares Customer-Focused Branding Tips for Retailers

November 9th, 2020

35:12

Sharvette began her journey as a branding expert at a friend’s table about twelve years ago.

What started with web design has grown into a …

36. Retail Success Series: How Planning Kept Emily Kerley Thriving Through Pandemic

November 2nd, 2020

26:34

Emily of Milkmaid Creations and Antiques is a farmer's wife and mom to three little girls. 

She started her retail business after leaving her corporate job to be home more with her growing family. She's owned her …

35. Five Tips for Finding Success as a Creative Retailer

October 26th, 2020

32:50

Have you thought about what business success means to you?

You started your business because you had passion and a unique set of skills to share with the world. But maybe those skills didn’t include a business …

34. Knowing Your Business Stage is Key to Reaching Retail Success

October 19th, 2020

22:48

“The map is not the territory.” Meaning, the path is not reflected realistically on paper.

There are twists, turns, and bumps in the road to success. 

As a retailer, you know starting and running a creative business is

33. This Non-Negotiable Habit is Key to Creative CEO Success

October 12th, 2020

28:29

Are you taking the time to regularly assess your retail business as the Creative CEO, my friend?

As creatives and small business owners, sometimes we …

32. Retailer Success Series: Susanne Dropped a Huge Revenue Stream and Made More Profit

October 5th, 2020

33:37

Take a hard look at how you’re spending time and energy in your creative retail business. Is there something you’re doing out of habit or obligation, even though it stresses you out? Let’s move past complacency, my …

31. Seven Tactics to Attract Foot Traffic to Your Brick and Mortar

September 28th, 2020

31:16

As a store owner, booth space owner or studio owner, I know you want more sales and more customers. 

The answer is to be seen in your community.

I’m not talking about doing more Facebook here. 

My attraction marketing …

30. What to Stop Doing in Your Retail Business

September 21st, 2020

18:51

“Sorry I no longer do custom work.”

It’s totally okay to make changes in your retail business. (Especially now with coronavirus allowing us to press the easy "Change It Up" button)

The cliche advice is to “Marie Kondo” …

29. Reducing the Stress with Procrastination Coach Dr. Christine Li

September 14th, 2020

34:08

I’m thrilled to bring the Procrastination Coach Dr Christine Li to the show today so she can help us all reduce stress going into Q4. Dr. Li is a …

28. How to Rethink Your Holiday Retail Events for 2020

September 7th, 2020

17:51

It’s that time of year, when retailers are planning out their Q4 sales and marketing plans to capitalize on the holiday spending season. Only this …

27. Closing the Sale in your Creative Store with Sales Maven Nikki Rausch

August 31st, 2020

34:23

Sales Expert Nikki Rausch teaches authentic selling to creative retailers. With a background in neuro-linguistic programming and 25 years of experience selling, Nikki breaks down the process easy-to-implement …

26. What Is The Story You’re Telling Yourself?

August 24th, 2020

22:59

The stories you tell yourself aren’t always true. These stories are called limiting beliefs. They are FALSE!

When I hear creatives say:

  • "I'm not a …

25. Three Reasons Your Marketing Might Not be Working Well

August 19th, 2020

21:54

Want more foot traffic and visibility? Posting on all of the social media platforms is NOT the answer.

I hear it over and over again, and I bet this is you too with your retail business. One of the core frustrations …

24. Four Focus Strategies to Harness the Momentum of the Small Business Boom During COVID

August 11th, 2020

18:31

I’ve got really good news for small independent creative retailers during this pandemic time.

There is a boom happening for small business. Just …

23. The Nonnegotiable Paycheck and How to Start Paying Yourself

August 4th, 2020

16:58

As a retailer and business owner, you work really hard. I see you. I’ve been there. But like I did for years and I see so many retailers doing this, you cannot forget to pay yourself. You are in business to make a …

22. 10 Things to Consider Before You Open a Retail Business

July 27th, 2020

23:06

Even during pandemic shutdowns I hear from many folks that they love the idea of owning a store.

So you wanna open your own store too? Before you …

21. Introduction to Subscription Boxes with Sarah Williams

July 21st, 2020

30:09

For the past 3 years Sarah Williams has built an incredible fan base with her store Framed by Sarah in Wichita Falls, Texas. She also added a monthly monogrammed subscription for her local and online clients.

Today …

20. 5 Goals to Set for Your Retail Business in Q3 and Q4

July 8th, 2020

14:34

It starts with a plan, my retailer friends. 

Just last week, our Retailer’s Inner Circle sat down for a 3-hour strategic Q3 and Q4 planning session. It sounds intense, but it’s really not because a quarter is only 90 …

19. What’s Possible: She Had Her Best Month EVER in Sales during the Pandemic Shutdowns (A Retailer Case Study)

June 24th, 2020

34:01

In today’s very special What’s Possible episode, I am chatting with retailer: Amy Cseh. She is the owner of Schoolhouse Salvage -- an architectural …

18. What’s Possible: The Accidental Shopkeeper with a Thriving Store (A Retailer Case Study)

June 23rd, 2020

35:20

In today’s very special What’s Possible episode, I am chatting with retailer Jeff Lee. He is the owner of The Vintage Nest Home & Gifts in the …

17. What’s Possible: She made a BIG decision based on her numbers (A Retailer Case Study)

June 22nd, 2020

29:48

In today’s very special bonus episode, I am chatting with retailer: Wendy Johannes. She is the  owner of WeJo in Honesdale, Pennsylvania - a reclaim, reuse and recycle shop with furniture paint, crafts, home decor and …

16. How to Prepare your Entrepreneurial Grit

June 16th, 2020

28:15

Our main job as retail business owners is to learn and get better and better. There are always going to be storms to weather and we can only strive for being prepared.

The bottom line is the retailers with core …

15. A Powerful Lesson from my Café Days

June 4th, 2020

19:35

When we’re in the middle of hard times, no one wants to think about the “lessons” we are learning at the same time. It’s so much easier to look back at those events ⁠—from a safe distance⁠— and reflect on our takeaways …

14. Unless You Know, You Really Really Don't Know

May 28th, 2020

13:57

This is what I’m hearing from creative retailers from all over the world: I’m exhausted.

During the last 3 months, you’ve been working 10 times harder to stay afloat, to get curbside orders to customers, to show up on …

13. Information Overload - How to Handle all the Retail Customer Communication Orders

May 12th, 2020

13:07

It’s overwhelming enough right now as we adjust our retail businesses to online orders, curbside pickup and appointments, and deliveries. On top of this, us scrappy retailers are getting orders from FB lives and …

12. Are you Attached or Committed to Your Retail Business?

May 4th, 2020

22:34

A positive effect of this tragic Pandemic is it’s helping creative retailers who I coach to take a honest look at their business and really ask deep questions, like:

Why am I in business?

What is my purpose here?

Am I …

11. “Shifting to Serve Your Community as a Retailer” - Retailer Spotlight with Kim Smith

April 29th, 2020

15:34

Today I’m chatting with fellow creative retailer Kim Smith whose paint retail business The Oromocto Galleria in Oromocto, New Brunswick, had to shut down due to the Coronavirus restrictions.

Her brick and mortar …

10. “Making it Work with No Foot Traffic” - Retailer Spotlight with Lisa Casey

April 20th, 2020

21:46

Today I’m chatting with fellow creative retailer Lisa Casey about how she is running her retail business during the pandemic.

Lisa had just rebranded her paint retail shop in Moncton, New Brunswick, just one week before …

9. After Coronavirus … What will be on the Other Side for Retail Business?

April 15th, 2020

13:14

There’s no doubt that life and retail business will be different after this pandemic is over and behind us.

I’ve been talking with many brick and mortar shop owners about the positive changes we will see in our …

8. How to Navigate through the Next 8 Weeks as a Creative Retailer

March 31st, 2020

30:22

The next few weeks are going to be tricky for business owners facing this COVID-19 pandemic. Many non-essential retail businesses have been forced to shut down and will struggle to pay their expenses, especially …

7. Taking Care of Your Retail Business and Yourself During the Coronavirus Shutdowns

March 23rd, 2020

22:46

These are unprecedented times for small businesses. I am not going to pretend like I have all the answers in the upcoming weeks and months with the coronavirus spreading and businesses shutting down, but I can help you …

6. Promote your Retail Products Enthusiasm with Free Demos

March 16th, 2020

13:16

We are diving into how and why product demonstrations can increase profits and customer satisfaction.

I do get push back from retailers about this because they assume they will be giving everything away for free and …

5. How to Stand Out (and be Remarkable) in Your Brick and Mortar Retail Business

March 9th, 2020

15:38

Listen in to this quick episode to learn how to get customers chatting about you.

You don’t JUST need more foot traffic through your shop’s door, you want to keep your customers inside your door… or store!

Let me …

4. Two Types of Creative Retailers and Where They Get Stuck in Their Retail Business

March 2nd, 2020

20:10

The Paintpreneur’s Inner Circle is now open through March 5. Click here to learn more.

I’ve helped hundreds of retail business owners determine their next step in the back-end of their store or brick and mortar. 

I’m …

3. How an Unusual Marketing Strategy Helped Grow a Creative Shop Owner’s Empire with Neely Powell

February 13th, 2020

30:39

Who here has spent all day shopping at Market and realized, quite painfully, they wore the wrong shoes?

My guest today got her “retailer start” by …

2. You’re Not Just a Shopkeeper, You’re a Creative CEO

February 13th, 2020

20:45

Before you roll your eyes at this episode title. Know that I don’t mean corporate, stuffy, suited CEO….I mean head honcho, the queen bee, the chief …

1. Mom, You Need a Hobby Other Than Me

February 13th, 2020

24:36

I’ve always been the weirdo doing things my own way. I’m a corporate dropout. I owned a coffee shop back when $3 espresso drinks were unheard of. I painted furniture and started a DIY blog before it was a trend. I …

Creative Shop Talk trailer

January 22nd, 2020

2:10

In Creative Shop Talk, creative retail coach and mentor Wendy Batten digs into the problems and solutions facing "accidental shopkeepers" and …

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