Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class … read more
Rapper Saweetie’s breakout moment came in 2017 with her cocky freestyle “ICY GRL.” Quelling any notions of being a one-hit-wonder, Saweetie scored another viral hit with 2019’s undeniable song of the summer “My Type.”But even with two platinum hits, two well received EPs, and blipping on everyone’s radar as the one to watch, Saweetie didn’t feel successful or that people got a full sense of who she is.But she’s planning to fix that with her first full-length album Pretty Bitch Music.In this conversation, Saweetie explains the deeper meaning behind her project and its title, her rather scholarly approach to writing rhymes, how she’s breaking down misconceptions of what it means to be a woman (let alone a woman who raps), and more.
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