Cover art for podcast Create More Customers

Create More Customers

126 EpisodesProduced by Orren PrunckunWebsite

If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career wo… read more

126 Episodes | 2019 - 2021

Create More Customers - Episode 128: How to generate B2B leads when you have brand restrictions

November 30th, 2021

4:53

In this episode you’ll hear my thoughts on:

  • Why Twitter bio disclaimers are redundant;
  • How to use 2 of a 3 step sales funnel to overcome brand use …

Create More Customers - Episode 127: What the substance of content should be

June 23rd, 2020

10:02

In this episode you’ll hear my thoughts on: 

  • What should be in your content; 
  • Why giving away too much isn’t an issue;
  • What the problem is with …

Create More Customers - Episode 126: How To Build A Brand (Or Rebrand)

June 10th, 2020

7:44

In this episode you’ll hear my thoughts on:

  • What a brand is and is not;
  • What an easy way to rebrand is;
  • How this way creates awareness, …

Create More Customers - Episode 125: Why the best customer is both the buyer and the user

June 3rd, 2020

7:19

In this episode you’ll hear my thoughts on:

  • What happens to your product usage when the buyer and the seller are not the same person;
  • What sales …

Create More Customers - Episode 124: An example of cold contact that doesn't work

May 26th, 2020

9:20

In this episode you’ll hear my thoughts on:

• How to help prospects know, like and trust you when you cold contact.

So, listen here as I discuss …

Create More Customers - Episode 123: Why helping prospects save face is a great sales strategy

May 19th, 2020

12:14

In this episode you’ll hear my thoughts on:


• What conversation rates you should be aiming for with your cold contact;

• Why being different is …

Create More Customers - Episode 122: How to prepare for selling after Coronavirus

May 12th, 2020

18:56

In this episode you’ll hear my thoughts on: 

  • What you should be doing now when you cannot sell due to Coronavirus and having no ad budget.

So, …

Create More Customers - Episode 121: Using callouts for custom marketing & sales

May 5th, 2020

15:50

In this episode you’ll hear my thoughts on: 

  • What a marketing & sales communication should match with; 
  • What the current targeting criteria …

Create More Customers - Episode 120: An example of a fantastic billboard ad

April 28th, 2020

4:30

In this episode you’ll hear my thoughts on:

  • What most brands do with their billboards, ads and marketing and sales communication;
  • Why you should …

Create More Customers - Episode 119: An example of my own biz dev process

April 21st, 2020

9:06

In this episode you’ll hear my thoughts on: 

  • Who the best partners are to do business development deals with; 
  • Who to find these partners are to …

Create More Customers - Episode 118: An example of my own cold outreach

April 14th, 2020

14:24

In this episode you’ll hear my thoughts on:

  • How most brands go about cold outreach and contact;
  • Why that approach rarely works;
  • What to do …

Create More Customers - Episode 117: How to get referrals

March 10th, 2020

3:35

In this episode you’ll hear my thoughts on: 

  1. What the only factor that matters is for getting referrals;
  2. How to implement that for your brand; and

Create More Customers - Episode 116: Don't cut corners with your marketing & sales

March 3rd, 2020

6:13

In this episode you’ll hear my thoughts on:

  • Why you shouldn’t automate any new marketing or sales activity;
  • Why manual marketing or sales activity …

Create More Customers - Episode 115: The common things prospects despise about salespeople

February 24th, 2020

8:38

In this episode you’ll hear my thoughts on:

  • Why salespeople have a bad reputations;
  • The common reasons why prospects despise salespeople;
  • How to …

Create More Customers - Episode 114: The temptation of engaging content

February 18th, 2020

5:55

In this episode you’ll hear my thoughts on:

  • Why producing engaging content discredits your expertise;
  • Why producing content not aligned with your …

Create More Customers - Episode 113: An example of a fantastic billboard

February 14th, 2020

7:37

In this episode you’ll hear my thoughts on:

  • What targeting ability traditional media has;
  • What types of messages capture attention;
  • Why …

Create More Customers - Episode 112: Who are the best salespeople?

February 11th, 2020

7:44

In this episode you’ll hear my thoughts on:

• Why pitching alone doesn’t work;

• What the most important sales skill is;

• Who the people are that …

Create More Customers - Episode 111: The best way to explain the value of something

February 7th, 2020

5:29

In this episode you’ll hear my thoughts on: 

  • Why you need to explain the value of your product, service or solution; 
  • Why explaining the of your …

Create More Customers - Episode 110: Why salespeople are the best thing for retail

February 4th, 2020

5:02

In this episode you’ll hear my thoughts on:

  • Why consumers go to physical retail outlets; and
  • How to overcome the chicken-before-egg retail dilemma.

Create More Customers - Episode 109: Why your opinion doesn’t matter

January 31st, 2020

6:05

In this episode you’ll hear my thoughts on:

  • Which opinion is correct when everyone has one;
  • When even then it is likely in correct;
  • Why brands …

Create More Customers - Episode 107: The real purpose of chatbots

January 24th, 2020

7:57

In this episode you’ll hear my thoughts on: 

  • Why chatbots are not a new strategy;
  • Why the 100+ year history of chatbots are;
  • What the purpose of …

Create More Customers - Episode 106: Why Checkout Mazes are good for vendors & prospects

January 21st, 2020

4:35

In this episode you’ll hear my thoughts on:

  • Why Checkout Mazes annoy prospects;
  • Why Checkout Mazes are actually good for prospects;
  • Why Checkout …

Create More Customers - Episode 105: An example of great upselling

January 17th, 2020

7:03

In this episode you’ll hear my thoughts on: 

  • How to offer and upsell well;
  • Why upsells work; and
  • How to make an upsell even more compelling. 

Create More Customers - Episode 104: Why WIIFM Is Important

January 14th, 2020

4:41

In this episode you’ll hear my thoughts on:

• When design matters in your marketing and when it does not;
• Why WIIFM matters; and
• What will happen if you change your marketing & sales communication to WIIFM.

So, …

Create More Customers - Episode 103: When Logos (Etc) Matter

January 9th, 2020

7:42

In this episode you’ll hear my thoughts on: 

  • How memories are created; 
  • What “memory reminders” are; 
  • How “memory reminders” work; 
  • How to …

Create More Customers - Episode 102: How to create effective brand road signage

January 6th, 2020

7:49

In this episode you’ll hear my thoughts on:

  • What the different purposes of road brand road signage are;
  • How to create brand road signage for each …

Create More Customers - Episode 101: How to use technology to solve advertising problems

January 3rd, 2020

8:21

In this episode you’ll hear my thoughts on:

  • How to use technology to solve advertising problems;
  • What an example of this technology is; and
  • How …

Create More Customers - Episode 100: Marketing & sales predictions for 2020 & beyond

December 31st, 2019

12:44

In this episode you’ll hear my thoughts on:

  • Why you need to think about the future;
  • What will remain relevant next year; 
  • How to predict the …

Create More Customers - Episode 99: How to make prospects problem aware

December 27th, 2019

8:39

In this episode you’ll hear my thoughts on: 

  • Why making people problem aware is important; 
  • Why ways of making people problem aware do not work; 

Create More Customers - Episode 98: How to improve an already great lead generator

December 24th, 2019

5:57

In this episode you’ll hear my thoughts on:

  • How to get targeted leads;
  • How to get qualified leads;
  • How to create a great free offer;
  • How to …

Create More Customers - Episode 97: How to send meaningful branded communication

December 19th, 2019

8:18

In this episode you’ll hear my thoughts on: 

  • What makes meaningful branded communication;
  • How to build trust through it;
  • What the two factors …

Create More Customers - Episode 96: Who is your best prospect?

December 16th, 2019

6:10

In this episode you’ll hear my thoughts on:

  • What the 2 ways to sell are, so you know what is harder and what is easier which means you can save …

Create More Customers - Episode 95: How to explain highly technical products

December 12th, 2019

5:45

In this episode you’ll hear my thoughts on: 

  • Why technical products are hard to sell, so you become aware of the problem you actually have, which …

Create More Customers - Episode 94: How to create sales bullets

December 9th, 2019

4:10

In this episode you’ll hear my thoughts on:

  • Why most pitches do not work;
  • Why other pitches do work;
  • Why having one type of ad is a bad idea;

Create More Customers - Episode 93: Why credentials are content are different in self promotion

December 5th, 2019

5:30

In this episode you’ll hear my thoughts on:

  • What self-promotion is;
  • Why people self-promote;
  • How you get the same outcome via content;
  • Why …

Create More Customers - Episode 92: Why your prospect and customer list need to be different

December 2nd, 2019

5:07

In this episode you’ll hear my thoughts on: 

  • What happens when the lists are confused; and
  • How to solve this problem. 

So, listen here as I …

Create More Customers - Episode 91: Who should you learn marketing from

November 28th, 2019

6:42

In this episode you’ll hear my thoughts on:

  • What the three skillsets related to teaching are;
  • Why only one of them really matters; and
  • How to …

Create More Customers - Episode 90: How to capture great testimonials and case studies

November 25th, 2019

7:02

In this episode you’ll hear my thoughts on:

  • What the two elements all testimonials need are;
  • Why those elements are needed; and
  • What results are …

Episode 89: How to fix confusing messaging

November 21st, 2019

7:33

In this episode you’ll hear my thoughts on:

  • What confusing messaging looks like;
  • Why messaging can be confusing;
  • How to fix confusing messaging;

Create More Customers - Episode 88: What confusing positioning looks like

November 18th, 2019

3:43

In this episode you’ll hear my thoughts on:

  • What examples exist of vendors selling the same thing;
  • What their respective positioning on those …

Create More Customers - Episode 87: How to properly pitch your customer acquisition strategy

November 16th, 2019

5:36

In this episode you’ll hear my thoughts on:

  • Why founders are bad at pitching their customer acquisition strategy so you understand the dilemma they …

Create More Customers - Episode 86 How to get customers to use and consumer products

November 16th, 2019

5:06

In this episode you’ll hear my thoughts on:

  • Why customers buy but don’t use a product so you can understand customer motivation which means you can …

Create More Customers - Episode 85: Why customers buy but don’t use the product

November 16th, 2019

5:23

In this episode you’ll hear my thoughts on:

  • What the psychology behind non-use is so you can understand customer motivation which means you can …

Create More Customers - Episode 84: Where is attention in 2019 and beyond

November 16th, 2019

5:27

In this episode you’ll hear my thoughts on:

  • Where prospect attention is so you know where to focus which means your targeting can be precise;
  • How …

Create More Customers - Episode 83: How to troubleshoot a marketing & sales campaign

November 16th, 2019

6:51

In this episode you’ll hear my thoughts on:

  • What elements make up a marketing & sales campaign; and
  • What factors you should look at to …

Create More Customers - Episode 82: How to troubleshoot your marketing & sales

November 16th, 2019

5:54

In this episode you’ll hear my thoughts on:

  • What elements make up marketing; and
  • What factors you should look at to troubleshoot.

So, listen here …

Create More Customers - Episode 81: How to create a great PR promotional partnership

November 16th, 2019

10:25

In this episode you’ll hear my thoughts on:

  • How to take your product and create a new marketing angle;
  • How to use that angle for a complimentary …

Create More Customers - Episode 80: How do you measure physical ad ROI

November 16th, 2019

9:30

In this episode you’ll hear my thoughts on:

  • What the two easy ways to measure physical ad ROI are; and
  • How to calculate them.

So, listen here as …

Create More Customers - Episode 79: Common but wrong sales propaganda

November 16th, 2019

9:16

In this episode you’ll hear my thoughts on:

  • What most suggest you should do with your sales;
  • Why that is not good; and
  • What to do instead.

So, …

Create More Customers - Episode 78: Common but wrong marketing propaganda

November 16th, 2019

5:32

In this episode you’ll hear my thoughts on:

  • What most suggest you should do with your marketing;
  • Why that is not good; and
  • What to do instead.

Create More Customers - Episode 77: How to use money can't buy value adds

November 16th, 2019

6:20

In this episode you’ll hear my thoughts on:

  • An example of a great way to create value;
  • Why it needs a certain price point; and
  • What industries it …

Create More Customers - Episode 76: All prospects aren’t created equal

November 16th, 2019

5:59

In this episode you’ll hear my thoughts on:

  • The reason why you can’t close 100% of prospects; and
  • Why not all prospect created equal.

So, listen …

Create More Customers - Episode 75: Content should overcome buying objections

November 16th, 2019

3:52

In this episode you’ll hear my thoughts on:

  • An example of content that addresses buying concerns; and
  • Examples of buying concerns.

So, listen …

Create More Customers - Episode 74: Marketing channels are everywhere if you look

November 16th, 2019

4:08

In this episode you’ll hear my thoughts on:

  • Why there are prospects everywhere; and
  • How to leverage that.

So, listen here as I discuss these!

If …

Create More Customers - Episode 73: Facebook now allows you to steal targeting criteria

November 16th, 2019

8:24

In this episode you’ll hear my thoughts on:

  • How you can view your competitors advertising targeting criteria;
  • Why this helps you target prospects; …

Create More Customers - Episode 72: Marketing in a recession

November 16th, 2019

5:46

In this episode you’ll hear my thoughts on:

  • What most businesses do when a recession hits; and
  • What you should be doing instead.

So, listen here …

Create More Customers - Episode 71: Congruence and Believability

November 16th, 2019

4:47

In this episode you’ll hear my thoughts on:

  • Why congruence matters;
  • Why congruence affects believability; and
  • Why believability matters.

So, …

Create More Customers - Episode 70: Perceived value and pricing

November 16th, 2019

5:52

In this episode you’ll hear my thoughts on:

  • Why perceived value matters;
  • What the consequences are when you get it wrong; and
  • How to get …

Create More Customers - Episode 69: How to sell your new product or service

November 16th, 2019

4:33

In this episode you’ll hear my thoughts on:

  • What the easiest way to create a great offer is;
  • What the other two steps needed are;
  • Why these are …

Create More Customers - Episode 68: An example of a great offer

November 16th, 2019

6:46

In this episode you’ll hear my thoughts on:

  • How this vendor won my business; and
  • Why this vendor won my business.

So, listen here as I discuss …

Create More Customers - Episode 67: Do you need a website

November 16th, 2019

8:33

In this episode you’ll hear my thoughts on:

  • What the factors you should be considering are; and
  • What a websites purpose is.

So, listen here as I …

Create More Customers - Episode 66: How to do exhibition stalls well

November 16th, 2019

9:19

In this episode you’ll hear my thoughts on:

  • Examples of great uses of exhibition stalls; and
  • What the two things exhibition stalls could do better …

Create More Customers - Episode 65: The two main reasons prospects and customers are lost

November 16th, 2019

4:57

In this episode you’ll hear my thoughts on:

  • What the two main reasons are;
  • Examples of each; and
  • What to do instead.

So, listen here as I …

Create More Customers - Episode 64: How much time and effort you should be spending on your marketing and sales

November 16th, 2019

5:17

In this episode you’ll hear my thoughts on:

  • How brands get this wrong;
  • How much you should be spending per day; and
  • What the other focuses should …

Create More Customers - Episode 63: An example of a compelling ad

November 16th, 2019

5:33

In this episode you’ll hear my thoughts on:

  • What this vendor did to create a compelling ad; and
  • Why it was so effective.

So, listen here as I …

Create More Customers - Episode 62: Breaking the magician's code

November 16th, 2019

8:37

In this episode you’ll hear my thoughts on:

  • Why what you seek it in front of you, for free; and
  • How you can take this and get what you want.

So, …

Create More Customers - Episode 61: Search, interruption and buying intent

November 16th, 2019

15:08

In this episode you’ll hear my thoughts on:

  • What buying intent is;
  • How search selling works; and
  • How to replicate that with interruption selling.

Create More Customers - Episode 60: How to get attention that causes people to care about what you are doing

November 16th, 2019

6:12

In this episode you’ll hear my thoughts on:

  • What people care about;
  • Why constant and consistent advertising works; and
  • How to target people.

So, …

Create More Customers - Episode 59: How to get leads

November 16th, 2019

13:55

In this episode you’ll hear my thoughts on:

  • What the four steps to generating leads are; and
  • What the different process is between paid and earned …

Create More Customers - Episode 58: Using different communication channels for different purposes

November 16th, 2019

5:18

In this episode you’ll hear my thoughts on:

  • What the two main communication types you should have are; and
  • Why you shouldn’t mix them up.

So, …

Create More Customers - Episode 57: How You can show appreciation for customers

November 16th, 2019

4:35

In this episode you’ll hear my thoughts on:

  • Why showing customers appreciation is important; and
  • What one of the easiest ways to show appreciation …

Create More Customers - Episode 56: This is why people ignore you

November 16th, 2019

7:25

In this episode you’ll hear my thoughts on:

  • Why people ignore you;
  • What you can do to solve this; and
  • Why the solution is an advantage for …

Create More Customers - Episode 55: Is Instagram’s ban on post likes a bad thing?

November 16th, 2019

14:58

In this episode you’ll hear my thoughts on:

  • Why Instagram has banned post likes;
  • What this means for your brand; and
  • How you should react to it.

Create More Customers - Episode 54: Is cold contact overrated?

November 16th, 2019

5:34

In this episode you’ll hear my thoughts on:

  • What the essence of cold contact really is; and
  • How you should approach cold contact.

So, listen here …

Create More Customers - Episode 53: Is networking overrated?

November 16th, 2019

8:44

In this episode you’ll hear my thoughts on:

  • The two ways to approach networking;
  • Why one is better than the other; and
  • How to approach both ways …

Create More Customers - Episode 52: If you have to ask you can't afford it

November 16th, 2019

3:37

In this episode you’ll hear my thoughts on:

  • What JP Morgan meant when he said this; and
  • Why you should be using this in your marketing and sales.

Create More Customers - Episode 51: How to decommodify your product to sell

November 16th, 2019

11:20

In this episode you’ll hear my thoughts on:

  • Why 99% of businesses are in the commodity market;
  • The three ways to decommodity your business; and

Create More Customers - Episode 50: How to retain customers

November 16th, 2019

5:24

In this episode you’ll hear my thoughts on:

  • Who has the most risk in a transaction;
  • Why the initial transaction matter so much; and
  • How to …

Create More Customers - Episode 49: How to lose customers

November 16th, 2019

3:41

In this episode you’ll hear my thoughts on:

  • What one major factor is losing customers is; and
  • What a (real) extreme example of it is.

So, listen …

Create More Customers - Episode 48: How to close a sale without feeling guilty or begging for the sale

November 16th, 2019

5:54

In this episode you’ll hear my thoughts on:

  • How to use the same things rescue vessels do so you don’t beg for a sale; and
  • What your obligation is …

Create More Customers - Episode 47: How to determine what specific words to use in a sales script

November 16th, 2019

4:31

In this episode you’ll hear my thoughts on:

  • The 2 frameworks I use to create sales scripts;
  • How each framework fits together; and
  • What to put …

Create More Customers - Episode 46: How to create a marketing partnership

November 16th, 2019

8:48

In this episode you’ll hear my thoughts on:

  • Why reputation matters more than money;
  • Why risk is always bigger for one party than the other; and

Create More Customers - Episode 45: How to make a compelling ad

November 16th, 2019

7:59
  • In this episode you’ll hear my thoughts on:
  • What AIDA is and why it matters; and
  • How two similar ads can be so different in their effectiveness.

Create More Customers - Episode 44: How to overcome rejection when selling

November 16th, 2019

8:33

In this episode you’ll hear my thoughts on:

How I learnt to overcome rejection and negotiate; and

Why you should start as a consumer not a vendor.

Create More Customers - Episode 43: All sales happen because of this

November 16th, 2019

7:33

In this episode you’ll hear my thoughts on:

  • How all humans acquire knowledge; and
  • How you can use this to sell.

So, listen here as I discuss …

Create More Customers - Episode 42: One of the biggest mistakes people make when trying to sell

November 16th, 2019

5:41

In this episode you’ll hear my thoughts on:

  • Why choice is a bad idea; and
  • What to do instead.

So, listen here as I discuss these!

If you like …

Create More Customers - Episode 41: Adelaide best head jobs

November 16th, 2019

8:03

In this episode you’ll hear my thoughts on:

  • What a pattern interrupt is;
  • Why it is important;
  • How to use this to get interaction;
  • Why polarity …

Create More Customers - Episode 40: How to do what ever you want and never lose customers

November 16th, 2019

3:41

In this episode you’ll hear my thoughts on:

  • One way to lock your customers into your business;
  • What you can get away with when you do this; and

Create More Customers - Episode 39: How to validate a product prior to building

November 16th, 2019

8:27

In this episode you’ll hear my thoughts on:

  • Why people buy;
  • What he 4 ways to validate any product, service or solution are;
  • What the best option …

Create More Customers - Episode 38: How to get more customers than every other hospitality competitor

November 16th, 2019

12:09

In this episode you’ll hear my thoughts on:

  • What this tool is;
  • When to use this tool; and
  • How to use it.

So, listen here as I discuss these!

If …

Create More Customers - Episode 37: How to not waste time, money and effort on marketing & sales

November 16th, 2019

8:22

In this episode you’ll hear my thoughts on:

  • What the only two things you need to save time, money and effort are; and
  • How you apply them to your …

Create More Customers - Episode 36: How to overcome the buying objection of “will this work for me”

November 16th, 2019

8:40

In this episode you’ll hear my thoughts on:

  • What the two different tool you can use are;
  • What the difference is between them; and
  • When and where …

Create More Customers - Episode 35: How to ask for a sale and close the deal

November 16th, 2019

11:15

In this episode you’ll hear my thoughts on:

  • Why asking for a sale is difficult;
  • How to go about asking for a sale;
  • What is needed to successfully …

Create More Customers - Episode 34: How to never run out of content ideas

November 16th, 2019

11:55

In this episode you’ll hear my thoughts on:

  • What the connection between education and marketing & sales is;
  • Why this is an opportunity not a …

Create More Customers - Episode 33: How to get past gatekeepers and talk to the right person

November 16th, 2019

7:47

In this episode you’ll hear my thoughts on:

  • Why these 4 factors matter when finding the right person;
  • What some specific examples of getting past …

Create More Customers - Episode 32: How to educate people on a need for your product or service

November 16th, 2019

4:17

In this episode you’ll hear my thoughts on:

  • What the best way to educate an unaware prospect is;
  • What order to educate an unaware prospect in …

Create More Customers - Episode 31: Differentiate the channels & platforms you use or be burned

November 16th, 2019

10:10

In this episode you’ll hear my thoughts on:

  • What the hierarchy of channels is are;
  • What the related platforms are;
  • What content you should …

Create More Customers - Episode 30: How to create a lot of content

November 16th, 2019

10:29

In this episode you’ll hear my thoughts on:

  • How software is eating the world;
  • What that looks like for marketing & sales content;
  • What that …

Create More Customers - Episode 29: How to best show the benefits of your product or service

November 16th, 2019

8:49

In this episode you’ll hear my thoughts on:

  • The two common ways to show product or service benefits; and
  • How you can experience which way is more …

Create More Customers - Episode 27: How to get attention and interaction with your ads

November 16th, 2019

4:36

In this episode you’ll hear my thoughts on:

  • What a pattern interrupt is;
  • Why it is important; and
  • How to use this to get interaction.

So, listen …

Create More Customers - Episode 26: How to increase your shopping cart value

November 16th, 2019

8:21

In this episode you’ll hear my thoughts on:

  • What an impulse purchase is;
  • Why they are good for your business;
  • Why they are good for your …

Create More Customers - Episode 25: How to create compelling offers

November 16th, 2019

5:48

In this episode you’ll hear my thoughts on:

  • Why emotion is not the sole reason people buy;
  • Why you need appeal to self-interest; and
  • Examples of …

Create More Customers - Episode 24: Why your opinion is likely wrong

November 16th, 2019

5:10

In this episode you’ll hear my thoughts on:

  • Why your first guess is usually adequate;
  • Why it is also likely wrong; and
  • What to do to solve this.

Create More Customers - Episode 23: Should you be talking or listening?

November 16th, 2019

7:00

In this episode you’ll hear my thoughts on:

  • Why one is better than the other; and
  • What happens when you don’t do the important one.

So, listen …

Create More Customers - Episode 22: Why I don’t consume the LinkedIn feed

November 16th, 2019

6:51

In this episode you’ll hear my thoughts on:

  • How LinkedIn feed has evolved;
  • How people use the LinkedIn feed;
  • Why people follow you on LinkedIn; …

Create More Customers - Episode 21: Perceptions matter in communication

November 16th, 2019

3:34

In this episode you’ll hear my thoughts on:

  • Why first impressions matter; and
  • Why setting expectations can win over customers.

So, listen here as …

Create More Customers - Episode 20: How to think about your marketing and sales content strategy

November 16th, 2019

5:20

In this episode you’ll hear my thoughts on:

  • What different questions prospects have;
  • Why certain content needs to align with each of these …

Create More Customers - Episode 19: How to determine where you should tell your marketing message

November 16th, 2019

4:38

In this episode you’ll hear my thoughts on:

  • Where to find prospects;
  • Why market research is important; and
  • How to get prospects attention.

So, …

Create More Customers - Episode 18: How to determine when to tell your marketing message

November 16th, 2019

2:33

In this episode you’ll hear my thoughts on:

  • Why context matters when communicating; and
  • Why you need to have multiple marketing messages.

So, …

Create More Customers - Episode 17: How to determine what your marketing message is

November 16th, 2019

4:55

In this episode you’ll hear my thoughts on:

  • When to deliver a message;
  • What the two main types of messages are;
  • How long each message should be;

Create More Customers - Episode 16: How to find the prospect you want to talk to

November 16th, 2019

2:57

In this episode you’ll hear my thoughts on:

  • How to get past gatekeepers successfully;
  • How to get referrals to the right person;
  • How to make sure …

Create More Customers - Episode 15: How to follow-up with prospects without being annoying

November 16th, 2019

4:42

In this episode you’ll hear my thoughts on:

  • How most brands get follow-up wrong;
  • How to leverage what works with publicity and product launches;

Create More Customers - Episode 14: Make sure you understand the different buying concerns prospects have

November 16th, 2019

4:01

In this episode you’ll hear my thoughts on:

  • Why people don’t buy from you;
  • What the most common busying concerns are; and
  • How to address one of …

Create More Customers - Episode 13: What you buy will help your marketing & sales

November 16th, 2019

3:38

In this episode you’ll hear my thoughts on:

  • Why looking at what you buy is a good idea
  • What to pay attention to in your current purchases

So, …

Create More Customers - Episode 12: Snail mail works as long as you do it right

November 16th, 2019

6:03

In this episode you’ll hear my thoughts on:

  • Why snail mail works;
  • What purposes snail mail should be used for; and
  • How to improve snail mail …

Create More Customers - Episode 11: The power of free to build likeability and trust

November 16th, 2019

4:01

In this episode you’ll hear my thoughts on:

  • Why “free” is important;
  • How “free” helps build likeability and trust; and
  • Why “free” needs to be …

Create More Customers - Episode 10: Don’t make an ad look like an ad

November 16th, 2019

11:04

In this episode you’ll hear my thoughts on:

  • Why ads should not look like ads;
  • What the original click bait is;
  • What all marketing & sales …

Create More Customers - Episode 9: The power of follow-up

November 16th, 2019

2:24

In this episode you’ll hear my thoughts on:

  • Why you should follow-up with prospects; and
  • Why prospects that have the budget, authority, need and …

Create More Customers - Episode 8: Confused prospect never buy

November 16th, 2019

3:55

In this episode you’ll hear my thoughts on:

  • Why your marketing message needs to be clear & simple.

So, listen here to hear as I discuss this!

Create More Customers - Episode 7: Instagram’s checkout makes offer testing easy

November 16th, 2019

3:30

In this episode you’ll hear my thoughts on:

  • What Instagram’s new checkout is;
  • Why Instagram’s checkout matters for both Instagram and brands; and

Create More Customers - Episode 6: Political marketing via fliers

November 16th, 2019

2:12

In this episode you’ll hear my thoughts on:

  • What not to do with a marketing message; and
  • Why your marketing communication should be in the …

Create More Customers - Episode 5: Revealing secrets to win trust

November 16th, 2019

4:42

In this episode you’ll hear my thoughts on:

  • Why giving information is useful in creating epiphanies for customers;
  • Why epiphanies for customers …

Create More Customers - Episode 4: Mother Teresa and the myth of being selfless

November 16th, 2019

3:26

In this episode you’ll hear my thoughts on:

  • Why Mother Teresa was selfish and that is okay; and
  • Why you should focus on what value your product …

Create More Customers - Episode 3: Selling commodity products in a competitive market

November 16th, 2019

3:42

In this episode you’ll hear my thoughts on:

  • Why once-off sales make marketing difficult;
  • Why competing on price is bad for your brand; and
  • How to …

Create More Customers - Episode 2: Irresistible offers

November 16th, 2019

3:47

In this episode you’ll hear my thoughts on:

  • How to make sales easy for you. How to overcome sales objections; and How to make it easy for customer …

Create More Customers - Episode 1: Facebook now allows you to steal customers from your competitors

November 16th, 2019

7:26

In this episode you’ll hear my thoughts on:

  • What Ads Library is;
  • Why it is important; and
  • How you can use it for your brand.

So, listen here as …

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