Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

100 EpisodesProduced by Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling publi… read more

episodes iconEpisodes

144: Reprogramming Your Own Mind to Fight the Biggest Psychological Killers of Success in 4 Easy Steps with Mia Hewett

September 18th, 2018


4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to …

143: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights]

September 11th, 2018


It's sad, but true. People are out there to make money off or YOUR hard work.

First it starts in the adult industry, then it moves to movie studios …

142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren

September 4th, 2018


Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) …

141: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek]

August 22nd, 2018


Making connections and marketing your best self on stage! Sounds like a great plan right?

You are about to hear THE conversation to take you to the next level on stage and on brand! 

A few exciting highlights include:

- …

140: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 2) - Building a 'Cult'ure of Raving Fans

August 16th, 2018


Time for Part 2 of my practice session!

Let’s talk about CULTure and gaining fans. Don’t worry about the term “Cult” because our conversation is …

139: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 1) - Persuasive Language

August 14th, 2018


I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we …

138: How to Set Yourself Up As "The Expert" and Grow a 6-Figure Business with Bestselling Author Eli Natoli

August 7th, 2018


From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli …

137: Bestselling Book Writing Dreams Realized! Tactical Advice from New Non-fiction Author Wendy Kim

August 1st, 2018


A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey!

Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program …

136: Fast-Talking Rapper Turned Copy King, Emmy-Award Winning Producer, Reality T.V. Star, and Bestselling Author Greg Rollett

July 31st, 2018


Want the recipe to improve your copy and position yourself on the leaderboard in your industry??

My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business …

135: Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz

July 17th, 2018


Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check!

Today we dive into …

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