Cover art for podcast Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

230 EpisodesProduced by Laura Petersen, M.A.E.D.Website

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published a… read more

1:01:35

218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman

What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book?

All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an investment banker on Wall Street, promoting speakers like Jim Rohn (and others mentioned above), rising in the ranks of academia, and hitting #1 bestseller in eight categories on Amazon with his new book.

Mack has done it all, is a lifelong learner, shares openly, and is one of my favorite humans on this planet.

You don’t want to miss this convo!

 

Video of Our Talk:

See at shownotes: CopyThatPops.com/218

A Few Conversation Highlights:

- What did you learn on Wall Street?

- What did you learn about human psychology working so closely with Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn?

- What is an intrapreneur?

- Why go the extra mile when you don’t own the company?

- What skills are needed to be successful?

- How did you write your book (even though you aren’t a writer and can’t type)?

- Best tips for becoming a new author?

Link Outs Mentioned:

- ACX.com (for audiobook creation and publishing)

- KDP.Amazon.com (for Kindle, paperback, and hardcover book publishing)

- CopyThatPops.com/free (my full training course – 100% free)

- CopyThatPops.com/mack (Mack’s book on Amazon)

- mChapman@exsuitesolutions.com (Mack’s email)

Guest Bio:

Dr. Chapman is best known for his extensive work in personal development through intrapreneurship and its effects on attracting and retaining middle managers in the highly competitive American high-tech industry. His research included some of the world’s most recognized logos, such as Facebook, Microsoft, 3M, and IBM.

Leveraging the discipline, tenacity, and resilience he learned as a United States Marine, Dr. Chapman has worked as an investment banker for a prestigious firm on Wall Street and presented to Fortune 500 companies on topics from coaching peak performance to effectively communicating your vision. He continues to further his formal and informal education as a passionate life-long learner.

He attributes much of his success to his legendary late mentor, Jim Rohn, and the iconic cast of superstars he promoted two decades ago, including Tony Robbins, the late Zig Ziglar, and Brian Tracy.

When not working in academia or conducting workshops on intrapreneurship, Dr. Chapman enjoys spending time with his family and friends and discussing germane topics of the day with a focus on solutions over finger-pointing.

“Statues and monuments are erected for individuals who solve problems, not those who create them or pontificate about them.” -- Dr. Mack Chapman

About the Book:

Link: CopyThatPops.com/Mack
NOTE: Mack's book hit #1 in 8 categories on launch

What is intrapreneurship, and how do I become a successful intrapreneur?

First, here are a few famous examples of innovative ideas that came from within:

  • The personal computer was the derivative of an intrapreneurial idea from an IBM employee
  • Frito-Lay's most successful product--Flamin' Hot Cheetos--was presented by a janitor at the company
  • Amazon's "Prime membership," which generates over $19 billion in revenue each year, was an idea submitted to the employee suggestion box

Fostering a culture of entrepreneurship from within is a growing priority for more and more of the world's leading companies. [Read more about the book on Amazon]

 

Mack's Links:

- CopyThatPops.com/mack (Mack’s book on Amazon)

- mChapman@exsuitesolutions.com (Mack’s email)

 

See more back on the podcast shownotes page!

The Psychology of Intrapreneurship and Writing Books: CopyThatPops.com/218

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