Cover art for podcast Copy That Pops: Writing Tips and Psychology Hacks for Business

Copy That Pops: Writing Tips and Psychology Hacks for Business

225 EpisodesProduced by Laura Petersen, M.A.E.D.Website

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published a… read more

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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple

April 19th, 2023


Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! …

222: ChatGPT - How to Write Great Content with AI (Part 3: Books)

February 21st, 2023


Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to …

221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)

February 17th, 2023


Can we use ChatGPT to write social media posts in seconds? Yep, we sure can!

AI tools like ChatGPT are trending right now, so this is Part 2 of a …

220: ChatGPT - How to Write Great Content with AI (Part 1: Blogs)

January 31st, 2023


ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that …

219: Audiobooks - How to Create One for Audible, Amazon, and iTunes (Part 1) - Plus Help Me Cast a Voice Actor!

September 5th, 2022


I have a confession to make.

Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client!

Did you know that: “In 2020, …

218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman

July 28th, 2022


What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did …

217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]

February 15th, 2022


Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded …

216: How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study]

September 21st, 2021


On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram ( to announce a 24-hour only opportunity to his millions of …

215: Less is More Quick Copy Tip with 2 Copy Editing Examples

July 13th, 2021


Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

  1. French …

214: Narrative Arc Framework to Help You Write Better Stories

October 2nd, 2020


Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to …

213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry)

August 11th, 2020


Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business …

212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki

July 21st, 2020


Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately …

211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

May 26th, 2020


Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the …

210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

May 18th, 2020


Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!

This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food …

**Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More**

May 15th, 2020


Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!

On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch …

209: Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business

April 30th, 2020


UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!

Facebook Post where you can write and share your thoughts:

207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard

March 19th, 2020


Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).


This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19.


206: A Quiz in Your Biz: Psychological Benefits and Copywriting Tips for Quizzes with Branding Expert Annmarie Rose

March 5th, 2020


What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more …

205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly]

February 20th, 2020


This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.


In this …

204: Get Paid to Write: 101 Sites That Pay You $50-$3000 Per Blog Post - Quick Copy Tip

February 6th, 2020


This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by …

203: 3 Ways to Properly Use a Semi-Colon - Quick Copy Tip

January 23rd, 2020


Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.


What does it look like? It’s like a colon on the top but a …

202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena

January 16th, 2020


From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how …

201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry

January 9th, 2020


Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 …

200: Oxford Comma Obsession - Quick Copy Tip

December 26th, 2019


4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.


Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to …

199: Parapsychology and Bestselling Books with Priscilla Keresey

December 17th, 2019


What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, …

198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody's Incredible Food Heals Book - Quick Copy Tips

December 12th, 2019


Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.


Food Heals: Physical, Emotional and Spiritual …

197: Improve Your Sales Copy with Fun Metaphors - Quick Copy Tip

November 26th, 2019


3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!

This quick copy tip will …

196: Fast way to community build — swipe this copy!

November 7th, 2019


This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!


Original …

195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn

October 22nd, 2019


Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book …

194: Using Stories for Psychologically Effective - But Not Sleazy - Sales with Yasmine Khater

October 15th, 2019


Sell more with stories. As they say, "Words tell. Stories sell."


How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson?


Find out on today's interview with an …

193: What’s in a Name? How We Chose Baby Evren’s Name – Quick Baby Update

October 8th, 2019


The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and …

192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact - Quick Copy Tip

September 17th, 2019


True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most …

191: Swipe the Effective Copy from Other Marketing Guru Examples Using - Quick Copy Tip

September 10th, 2019


Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?


Have you ever seen a …

190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford

September 3rd, 2019


Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks …

189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne

August 27th, 2019


Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.

188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book

August 20th, 2019


I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019


187: Special Announcement: Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World - My New Collaboration with Jemimah Ashleigh of Australia and Alecia May of Canada

August 1st, 2019

"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from …

186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris

July 30th, 2019



Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!


Valerie's been in the social …

185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant

July 23rd, 2019


Dominatrix + copy tips? Yes!


Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.


So many times people ask, “What’s the …

184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles

July 9th, 2019


At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv …

183: [Fast] New Author Advice from Roadschooled Kid Turned Entrepreneur Kelsey Henry [Live and #1 Bestseller Today on Amazon]

June 18th, 2019


Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted! will take …

182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby

June 6th, 2019


Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and …

181: Booking and Rocking a TED Talk with Purpose-Driven Coach and TEDx Co-Organizer Thomas Waterman

June 2nd, 2019


How can you craft a talk, deliver dynamically, and book a spot on the TED stage?

If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s …

180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker

May 23rd, 2019


Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their …

179: Best Book Writing Tool I Love: Scrivener - Quick Author Tip

May 14th, 2019


My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas …

178: 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [Featuring Bestselling Author Client Mark Wills]

May 7th, 2019


Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!


Read (and watch) below for the 9 spots to …

177: 4 Super Special Announcements / Milestones / Business Lessons Learned [Hint: I'm Preggo + Happy 3 Year Podcast Anniversary]

April 30th, 2019


Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.


#1: Big Big Announcement: I’m preggo!

I actually found out that I was pregnant in …

176: Thought Leadership Through Speaking, Books, and Your Core Mission with Daria Vodopianova

April 23rd, 2019


Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will …

175: Reading and Profiling Faces for Better Communication and Business Growth with the Celebrity Profiler Alan Stevens

April 16th, 2019


Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these …

174: How Long Should My Copy, Blog, Book, or Writing Be? - Quick Copy Tip

April 9th, 2019


The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”

I agree …

173: SMMW19 @LoveHandle Smartphone Grip Giveaway!

April 5th, 2019


These smartphone grips that you stick on the back of your phone to better be able to hold it.


18 to give away, in …

172: How to Write and Deliver a Great Introduction on Stage (Lessons Learned from Being an Emcee at Social Media Marketing World 2019)

April 2nd, 2019


Another quick tip episode for you today...I’ll keep it pithy and productive for you!


You never know when one introduction can lead to great things! 

171: 100,000!!! Pride, Shame, and Gratitude - The Psychology and Danger of Comparing Yourself to the Success of Others

March 26th, 2019


Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!




I have reached 100,000



Part of …

170: Elegant Tension: The Psychology of Communication Through Professional Photography with Jason Malouin

March 19th, 2019


Does copy, psychology, and… photography …really overlap???

Spoiler Alert: YES!

Special guest Jason Malouin shares how to capture the visual …

169: Meditation and 'Holistic Over Hustle' for High-Achieving Entrepreneurs with Katie Krimitsos

March 12th, 2019


Did you know there was a holistic way to hustle?

With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how …

168: Visualization and Mirror Neurons: Applying Psychology to Write Better with this Quick Copy Tip

March 5th, 2019


Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.

167: Psychology of Confirmation Bias to Improve Your Writing - Quick Copy Tip

February 26th, 2019


Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!


166: Get Never-Before-Heard Stories from Your Interview Guests with Eric Hunley

February 19th, 2019


"Interviewing is like a date." Do you agree or disagree?

This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more …

165: Secret to Getting More Speaking Gigs with Davide Di Giorgio

February 15th, 2019


Learn the REAL secret about getting more speaking gigs!

Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting …

164: Hypnosis, Book Promotion Street Teams, and Writing Out of Order with Bri Seeley

February 12th, 2019


THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book.

Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and …

163: Hilarity Ensues, Failures Revealed, and Book Tips Abound with Bestselling Comedy Author Amy Lyle

February 5th, 2019


Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle. 

Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode …

162: "Thud Factor" Book Tips for Positioning Yourself as a Thought Leader with Samantha Riley

January 29th, 2019


Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up.

She has 25 years of building and growing …

161: Q+A for a Student Asking for Podcasting and Business Advice

January 22nd, 2019


What are the benefits of Podcasting at a personal and business level?

First, a little information…

160: Tiny Leaps, Big Changes for Podcast, Book, and Business Growth with Gregg Clunis

January 15th, 2019


“All big changes come from the tiny leaps you take every day!” 

This is the passion of your guest today.

It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book -

159: Leadership + Communication Quick Copy Hack [ConnectingSD Edition] with AnnMarie Rose, Sarah Hancock, Jessica M. Powers, and Stephanie Andrews

January 11th, 2019


Quick copy and business leadership tip for you a behind-the-scenes recording!

First, the Backstory…

158: LinkedIn Strategy Tips, Where Your Copy Can Shine Through, with Estie Rand

January 8th, 2019


Positioning yourself in your niche as an can we do that best?

My lead domino is with a book.

But, our guest today loves social media …

157: Wins from 2018 + Goals for 2019 for Us Copy Poppers

January 4th, 2019


Popping in with you this week just to:

  1. Wish you a happy start to 2019 (done and done!)
  2. Share a win from 2018 (and invite you to share with me too)

156: Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Children's Book Author and Podcaster Angela Ferrari

December 25th, 2018


If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you!

Artist, podcaster, and children's book author Angela Ferrari reveals her tried …

155: Authority Positioning, Confidence, and Self-Publishing a Book Like a Publisher with Dr. Bhrett McCabe

December 18th, 2018


What can a mindset coach to professional athletes teach us about business? Turns out...a lot!

Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and …

154: Storytelling for Connection, Influence, and Growth with Podcasting Pro Jeremy Enns

December 14th, 2018


Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. …

153: Easily Find What Words Your Audience Wants to Hear in Your Writing with Word It Out - Quick Copy Tip

December 11th, 2018


Hellllo and welcome! Today is a quick copy tip episode for you!


Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat …

152: Scaling a Business to 10s of Millions? It's a Head Game. Interview with Transformative Provocateur and Bestselling Author Kelsey Ramsden

December 9th, 2018


Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, …

151: Writing the Legacy of Think & Grow Rich and Compounding Success with Bestselling Author James Whittaker

December 4th, 2018


Success compounds. Do you have the right mindset to achieve all you wish to in your life and business?

From the 13 success principles of Napoleon …

150: Raw and Real #1 Bestselling Book Journey [Sharing It All to Make a Positive Impact] with Jimmy Colson

November 26th, 2018


Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite.

He had to overcome being …

149: Naming My Book Publishing Company Question and Sneak Peek to Big Book Release Coming Up

November 15th, 2018


I need your advice for how to name and classify something! A book publishing company? Help! :)

Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, …

148: Grow Your Audience, Get Booked on More Podcasts, and How to Make $240,000 an Interview with Kelly Glover

October 31st, 2018


$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal:

• how to make a lot of money from podcasts as a host and …

147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn

October 11th, 2018


What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?

If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply …

146: Get Booked on More Podcasts, Do a Podcast Book Tour, and Leverage a Podcaster 1-Sheeter with Jessica Rhodes of Interview Connections

October 5th, 2018


Where do podcasts, books, and smart media exposure intersect? Find out today!

We sit down with Jessica Rhodes, founder of Interview Connections, the …

145: 1 Psychology Take-away + 1 Quick Copy Writing Challenge for You [Lisbon - Newark - San Diego Airport Voice Memo]

September 26th, 2018


9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into...

• 1 Psychological Take-Away for entrepreneurs, whether digital …

144: Reprogramming Your Own Mind to Fight the Biggest Psychological Killers of Success in 4 Easy Steps with Mia Hewett

September 18th, 2018


4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to …

143: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights]

September 11th, 2018


It's sad, but true. People are out there to make money off or YOUR hard work.

First it starts in the adult industry, then it moves to movie studios …

142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren

September 4th, 2018


Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) …

141: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek]

August 22nd, 2018


Making connections and marketing your best self on stage! Sounds like a great plan right?

You are about to hear THE conversation to take you to the next level on stage and on brand! 

A few exciting highlights include:

- …

140: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 2) - Building a 'Cult'ure of Raving Fans

August 16th, 2018


Time for Part 2 of my practice session!

Let’s talk about CULTure and gaining fans. Don’t worry about the term “Cult” because our conversation is …

139: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 1) - Persuasive Language

August 14th, 2018


I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we …

138: How to Set Yourself Up As "The Expert" and Grow a 6-Figure Business with Bestselling Author Eli Natoli

August 7th, 2018


From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli …

137: Bestselling Book Writing Dreams Realized! Tactical Advice from New Non-fiction Author Wendy Kim

August 1st, 2018


A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey!

Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program …

136: Fast-Talking Rapper Turned Copy King, Emmy-Award Winning Producer, Reality T.V. Star, and Bestselling Author Greg Rollett

July 31st, 2018


Want the recipe to improve your copy and position yourself on the leaderboard in your industry??

My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business …

135: Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz

July 17th, 2018


Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check!

Today we dive into …

134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn

July 10th, 2018


Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of …

133: Email Marketing Tips and Tricks for Entrepreneurs and Authors with AWeber's Erik Harbison

July 5th, 2018



The psychology of improving your email marketing and how it can help sell your books, courses, products, and services...


Happy 4th of July AND …

132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts

June 26th, 2018


Learn how YOU can have a podcast and bestselling book if you want to with your business!

We talk tips, techniques, and tools to guide you to the …

131: Master Marketing Psychology and Launch a Bestselling Business Book with Jared Warner

June 19th, 2018


Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even …

130: Psychological Permission to NOT Be Perfect [In Writing, Podcasting, Coaching, and Health]

June 12th, 2018


If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at

But …

129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!]

May 29th, 2018


"Passion Over Perfection!" It’s time to overcome your fear and step on stage...especially if you are a gal pal! 

Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We …

128: Lego Method to Write Your Book Without Stress - Quick Writing Tip

May 23rd, 2018


Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book!

Some great podcast highlights include:
- Hints at the P.S.T. Method to go from 'no idea' to …

127: Insider Writing and Growth Tips for Podcasters from a Podcast Pro Rob Walch

May 16th, 2018


Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!!

Insider info on getting your podcast found in search, growing it, and more.

A few exciting highlights include:
- "LAURA" promo code for two …

126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen

May 8th, 2018


International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast!

This is one of my …

125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority

May 1st, 2018


It’s time for you to upgrade your status. Are you ready to become an expert?

This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise!

A few exciting …

124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

April 24th, 2018


Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary!

Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away …

123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612

April 18th, 2018


Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?!

A few exciting highlights include:

- …

122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa Hall

April 10th, 2018


How to apply psychology tips and writing hacks for more business success?
Does understanding people's personalities help choose business partners and …

121: Psychology of Building Your Network for Podcasters, Entrepreneurs, and Authors with Travis Chappell

April 3rd, 2018


Let’s break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast.

This episode …

120: 2x Bestselling Author Interview with Larry Roberts on Book Launch Day!

March 30th, 2018


[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!)

A few …

119: We hit #1 Bestseller!!! Book #2 Voice Memo Update from the Trenches!

March 28th, 2018


WE DID IT!!!!!!!!!!!

A few exciting highlights include:
- #1 for Larry 
- #1 for me 

Take Action Now!
  1. Free TRAINING on Hitting Amazon Best Seller

118: (Part 2) Book #2 Voice Memo Update from the Trenches!

March 26th, 2018


Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)...

A few exciting highlights include:
- Why my book wasn't publishing (hint: …

117: (Part 1) Book #2 Voice Memo Update from the Trenches!

March 26th, 2018


No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018...

  • The day before my second book launches to the world?

116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing

March 6th, 2018


I’ve got a quick Q and A session about book writing and self-publishing!

I decided to answer an email with an audio response to a writer and future author!


A few exciting highlights include:

- Find out where I’m …

115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly

February 27th, 2018


Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs...

My guest today has a lot to say …

114: PR and Big Media Attention for Authors with Heather DeSantis

February 23rd, 2018


Have you been wondering how you can get on the big TV networks to promote your book or expertise?

My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote …

113: Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker

February 20th, 2018


The Adult Film World, Pirates, AND Copyrighting?! Oh, my!

This week I’m diving into the world of content protection and why this may be the most …

112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip

February 13th, 2018


Ready to get on TRACK with a formula for success for your book sales?!

Of course you are! Check out this week’s quick tip to find out what it means!

111: The Psychology of “Fake It Til You Make It” as a Public Speaker and Author - Quick Tip

February 6th, 2018


Fake is the new Real?

Check out this week’s quick tip to find out how to embrace faking your skills as you build them up!

Check out today’s …

110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip

January 30th, 2018


It’s time for a Tuesday quick book tip!

I have a few pricing and book size strategies to help you get paid on the road to Best Seller!

A few exciting …

109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox

January 23rd, 2018


The first interview of 2018 is here and it’s guaranteed to inspire you!   A rough start in life doesn’t have to control your journey!

My guest today …

108: The Psychology of "Print Your Own Shirt!" Quick Tip

January 16th, 2018


Practice makes perfect.

We’ve all heard that saying before, but have you put it to work yet??

Today I have a story for you with a tip – Don’t wait …

107: Your ONE Word Quick Copy Tip [CONNECTION Edition]

January 9th, 2018


If you were asked to pick one word to describe your business, life, aspirational goals?

Just one word! Let's connect ;)

A few exciting highlights …

106: HELP! 1 Question of Feedback Needed + Happy New Year! :)

January 2nd, 2018


Lightening fast ask for feedback from YOU! 

It's the new year -- happy 2018! It's going to be great. I can feel it. 

But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about …

105: Psychology in Negotiating Anything with Kwame Christian

December 29th, 2017


Last episode of the year! Are you ready to negotiate??

Get ready to nerd out with some psychology and persuasion tips and tricks! It’s the best way …

104: Blogs Become Books? Elite Repurposing Hacks with Dr. Beth Brombosz

December 19th, 2017


Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why?

My “soul sista” is here today to tell you …

103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition]

December 12th, 2017


Poke it with a stick??! Yes, that’s what I said.

I’ve got a super quick psychology tip for you today!


To quickly get inside your customers' heads …

102: Psychology of Podcasting + Copywriting for Podcasters

December 5th, 2017


It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people!

I want to share with you today 3 reasons why I …

101: Psychology of Effective Networking and How to Be Referable with Michael Griffiths

November 28th, 2017


Leads, opportunity, and more money…interested yet?!

Find out how to do networking right with my guest in today’s conversation about credibility, …

100: How to Write Copy That Pops in Google with SEO Expert Andy Steven

November 21st, 2017


Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High …

099: Persuasive Holiday Card Writing Quick Tip

November 14th, 2017


It’s time to bring (sexy) snail mail back!

Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright?

A few exciting highlights include:
- It’s …

098: Quick Gruesome Grammar Tip Story

November 7th, 2017


Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar.

A few exciting highlights include:

097: The Power of Words and the Company You Keep with Steve Rodgers

October 31st, 2017


Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle?

Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many …

096: How to 3x Your Traffic By Deleting 1/3 of Your Content with Todd Tressler

October 24th, 2017


“Quality is the new SEO.” – My guest today gave me today’s headline and so much more content for you to help you with your business.

Find out how to get more leverage out of the work you are putting into your business …

095: Shockingly Successful Course Creation Psychology with Dr. Carrie Rose

October 17th, 2017


Education and Entrepreneurs…a Love Story.

This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking …

094: The Psychology of Snippet Text Copy [Quick Tip]

October 10th, 2017


Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes!

A few …

093: 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane

October 3rd, 2017


High energy, incredible insights, and loads of experience are the ingredients for this week’s interview!

From beginning to end you will not want to miss out on my conversation with a 10-time #1 International …

092: How to Begin Self-Publishing with Tim Lewis

September 26th, 2017


We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing.

And today’s …

091: Mad Profits Using Smart Sales Psychology with Ryan Stewman

September 19th, 2017


Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!?

That’s the theme behind this …

090: How to NEVER Run Out of Content Ideas with Yann Ilunga

September 12th, 2017


Get stumped what to write, talk, or record about next? "Writer's block" is real!

How about podcasting? Have you thought about starting your own show or getting interviewed on others?

Look no further than this week’s …

089: Quick Psychology Tip: The Power of 'Because'

September 5th, 2017


Have you ever wondered about the power behind words?

The word “because” in particular can prove to be a great boost in your business but you have to …

088: Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney

August 29th, 2017


10 seconds left in the game and who do you look to for help??

Your Coach of course!

Today’s conversation is with a coach’s coach! There is also a Secret Coach’s Club that you can get into, but you have to tune in to …

087: Homeless to 2 Comma Club and #1 Multi-International Best-Selling Author with Akbar Sheikh

August 22nd, 2017


From homeless and $0 to helping others hit over $1 million dollars...this week’s guest is truly an expert in his field!

He drops so much knowledge on …

086: 7 Effective Ways to Apply 2 Psychological Principles to Your Copy and Business

August 15th, 2017


Have you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn’t think you could apply that thought to …

085: One Takeaway From Gary Vaynerchuk On Sales Versus Marketing

August 8th, 2017


Gary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond!

 A few exciting highlights include:

- Sales vs. Marketing?!
- How are …

084: #1 International Best-Selling Author and 'Gain Changing' Takeaways with Tom Camp

August 1st, 2017


Becoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats?

Yep! Those are just a few topics that Tom and I discuss in this dynamic and entertaining episode!

Plus…Tom has a …

083: Psychology of Buying And Selling a Business with David Barnett

July 25th, 2017


What does it take to sell your business? Ever wondered who helps people navigate the transition of such an important investment?!

Look no further than my guest on today’s episode - David Barnett!

You will gain some …

082: Writing & Psychology Tips from Singer-Songwriter Mia Rocks

July 18th, 2017


Get ready to be inspired today by someone who is not even old enough to vote!

Today’s guest is truly a Rock Star in the making...with a compelling …

081: 6 Platforms for Pro Self-Publishing on Amazon

July 11th, 2017


So many tools, so little time.

Are you ready to self-publish that book but need some help understanding the tools out there to get you over the final …

080: Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence

July 4th, 2017


What's hot this summer? If you guessed Jennifer Lawrence, you're not wrong.

But title generators deserve a nod too!

A few exciting highlights include:
- If you're listening to us in America, Happy Independence Day!
- A …

079: The Return of the Word Nerd with Jessi Honard

June 27th, 2017


Just follow your North Star..

…hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi’s business …

078: Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)

June 20th, 2017


Let’s apply the psychological principle of ‘reciprocity’ to business.

Heck, this quick tip applies to everyday life too!

A few exciting highlights …

077: Quick Copy Tip: How to Get Terrific Testimonials

June 13th, 2017


Testimonials! We all want them don’t we?!

Tune in for great tips to help you enhance and improve your testimonials on your landing pages.

A few exciting highlights include:

- My Amazon Best Seller course went live last …

076: 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso

June 6th, 2017


Gemini birthday girls on the podcast today!

Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America’s Got Talent, former gymnast and helped train U.S. Olympic …

075: Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann

May 30th, 2017


Can you say “Welcome” in German?! Our guest today can...but that's not all...

Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a CEO of a new disruptive …

074: From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman

May 23rd, 2017

Are you ready to watch this podcast while you listen?

Today’s podcast I decided to start adding the video component!

You are going to really enjoy my conversation with Calvin Wayman and get some great advice on hitting …

073: Help! 2 Important Questions For You

May 16th, 2017


I need your help!

Today’s episode is a quick request from me to you! Tune in to find out!


A few exciting highlights include:
  • New Twitter and …

072: Quick Tips on Hashtags for Instagram

May 9th, 2017

#INSTAGRAM Today’s quick copy tip is about using hashtags to help you grow your online community!

Learn more about my Instagram page and my dog …

071: $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan

May 2nd, 2017


Can you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share …

070: Sex, Facebook Messenger, and Rock & Roll with Ian Smith

April 25th, 2017


Leverage messenger bots the right way.

This interview is with a true expert in many industries including digital marketing! Ian Smith shares …

069: Quick Tool Tip: If This Then That

April 18th, 2017


Time for a super quick copy tip that is sure to save you time for your business! Who doesn’t want extra time?!

A few exciting highlights include:

068: Facebook Live + Messenger Marketing Teaser

April 11th, 2017


Can you see me guys?? I just went live on Facebook and turned it into a podcast!

I am excited to repurpose this Facebook Live video and kill two birds with one stone!

Check it out for some insight into the power of …

067: Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey

April 4th, 2017


Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on …

066: Psychology of Page Optimization with Chris Dayley

March 28th, 2017


Have you ever wondered what causes people to hit click?? Struggling to get conversions??

Don’t miss this incredible discussion on the psychology of …

065: Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz

March 21st, 2017


Are you in search for more sales? More leads for your growing business?
Listen to this new episode about a super quick and easy social psychology tip …

064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz

March 14th, 2017


Have you ever considered writing a book??

Today’s chat is with an incredibly successful entrepreneur who started his first business at 18 and was …

063: $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean

March 7th, 2017


$96,250.00!!  In one email over one weekend, Terry Dean made that exact amount of money!  You will want to listen to my interview with Terry to gain some incredible insight to his success!

Terry Dean went from …

062: Quick Copy Tip: Google's Keyword Planner Tool Example

March 2nd, 2017


"Electric Cars" or "Electrical Vehicle"??

Have you heard of Google’s Keyword Planner? 

If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want to check out my quick copy tip!

It is …

061: Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando

February 26th, 2017


Have you been thinking whether you should 'get personal' in your business? With your brand?

You need to. 

In this episode, I go out on limb and share …

060: From Bullied to Inspirational with Bhomik Saini

February 14th, 2017


From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how …

059: Quick Pic Tip: Luna Pic Edition

February 11th, 2017


In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs!

Sometimes you really need a great image to go with your copy and it looks TERRIBLE if it …

058: Quick Copy Tip: Facebook Ads Edition

February 9th, 2017


In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked!

Listen to this if you’re looking to level up the success of your ads.


A few exciting …

057: Intuition, Self-Worth, and Abundance with Cassie Jeans

January 31st, 2017


What’s the Psychology behind self-worth? How does it affect our success as entrepreneurs?

Cassie Jeans goes into detail on how she discovered a …

056: Mastering Productivity, Discipline, & Focus in 100 days with John Lee Dumas

January 24th, 2017


The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of …

055: Building a Business and Writing a Bestselling Book While Still in College with Sabah Ali

January 20th, 2017


Do you struggle with having the right mindset? Our guest today talks about her love for fashion, the journey to start a clothing line, and the importance of mindset in building a business and writing a bestselling book …

054 - Writing Anywhere In the World with Boom Shikha

January 16th, 2017


Are you a good writer?

Yes or no, there are ways to improve that will significantly help your business.


Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer.


A few …

053 - Sharing 2017 Goals or "Resolutions"?

January 9th, 2017


Happy New Year! Is it dumb to do "resolutions"?

I ring in on this (hint: I don't agree with a lot of people on social media right now).

And I share 2 …

052 – The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]

December 31st, 2016


Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas!

He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes …

051 – High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series

December 27th, 2016


Having trouble growing your brand?

In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name.

A few exciting highlights include:

Brief …

050 - Helping Millennials and More with Adrian Aguilar

December 25th, 2016


Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life?

In this episode, Adrian Aguilar …

049 – Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]

December 22nd, 2016


Are you creating purposeful content that can change the relationship of your audience from listener to customer?

In this episode, Jill Stanton gives …

048 – 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]

December 20th, 2016

Need help with getting booked for podcast interviews?

In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters …

047 – Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]

December 18th, 2016


In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business.

A few …

046 – Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series]

December 15th, 2016


Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with …

045 - Kardashian Logic for Business Growth with Jo-Anne Bloch

December 13th, 2016


How can you apply the Kardashians' strategies to help catapult your own brand and business?

In this episode, Jo-Anne Bloch and I discuss the …

044 - Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights

December 11th, 2016


How can you improve your emails to better serve your community?

Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In …

043 - The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz

December 8th, 2016


3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business.

Stephen Dela Cruz and I talk about the importance of achieving success …

042 - My Story Revealed as JC Preston Interviews Me!

December 7th, 2016


The tables are turned! I’m now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast.

We discuss my time spent living …

041 - Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner

December 2nd, 2016


Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience.

Jennifer specializes in achieving symmetry between her client’s …

040 - Copy Book on AMAZON!!! [And Best Seller already!]

November 28th, 2016


UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo!


Omg. I think I did it! 

Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through …

039 - Happy Thanksgiving + Book Update

November 24th, 2016


I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than …

038 - Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky

November 23rd, 2016


The psychology of putting on an effective virtual summit...

In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit …

037 - 3 Google Docs Hacks for Faster, Better Writing

November 14th, 2016


Write better and faster with 3 simple hacks that make Google Docs even more powerful. 

For more: Shownotes for 3 Google Docs Hacks for Faster, Better …

036 - Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams

November 10th, 2016


How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the …

035 - Psychology Secret Revealed: Satisfy Those Expectations, Baby!

November 5th, 2016

Expectations and satisfaction are strongly linked. Have you ever heard the — kind of true — joke about how the solution to being happier is to ‘lower …

034 - New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops

October 29th, 2016


Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome …

033 - Where Tech and Humanities Meet with Akbar Jaffer

October 20th, 2016


The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising. 

In this episode, I chat with Akbar …

032 - Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy

October 14th, 2016


A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more!

Listen to …

031 - Marketing Wisdom from Real Estate Pro Mompreneur Jennifer Holland of Berkshire Hathaway (Home Services)

October 11th, 2016


Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland …

030 - Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira

October 4th, 2016


A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.

  • How …

029 - Digital Nomad Airport Wifi Travel Hacks

September 30th, 2016


Getting more done at airports. 2 tools or hacks.

  • What is a Digital Nomad? [3:00]
  • Google Maps Hack [4:55]
  • How LoungeBuddy can help you while waiting …

028 - Writing Tips from Transcription Pro, Jennifer Peterson

September 27th, 2016


Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson.

We also discuss:

  • How …

027 - Quick Grammar Tip: 'Me ate the food' Edition

September 20th, 2016


"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :)

  • The inspiration for this grammar tip [1:35]
  • Are you …

026 - Standing Apart with Snail Mail and More with Jim Palmer

September 15th, 2016


Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail.

In this episode I sit down with Author and …

025 - Quick Copy Tip: Gladiator Edition

September 9th, 2016


Channel your inner Russell Crowe... why you need to make your copy "entertaining".

  • What copy sounds like before applying this tip [2:25]
  • What copy …

024 - Hacking SEO with Stephen Christopher

September 6th, 2016


Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher.

023 - Managing Psychology, Emotion, & Ego for Success with Victor Adefuye

September 2nd, 2016


EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.

Notable Sections:

  • Why Victor …

022 - Quick Copy Tip: #StayStrong Edition

August 29th, 2016


Active and passive voice? [1:31]
Why is the active voice so much better for copywriting? [2:47]

"An active sentence is when the subject of the sentence is doing the action." - Laura Petersen

"Writing in the active …

021 - The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater

August 23rd, 2016


Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.

  • The number one thing stopping …

020 - Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman

August 16th, 2016


Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.

  • How she introduces herself at …

019 - Quick Copy Tip: Top Chef Edition

August 9th, 2016


Actionable and straight to the point: why you need to use compelling language for your call to action.

Text NETWORK to 44222 to get more “Quick Copy Tips” straight in your inbox.

Shownotes for Quick Copy Tip: Top Chef …

018 - Copywriting Tips from a "Word Nerd" with Jessi Honard

August 2nd, 2016


Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.

  • How Jessi introduces …

017 - How to Frame Your Messaging for Ultimate Impact with Mike Broadwell

July 26th, 2016


Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell.

  • How he introduces himself at …

016 - On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer

July 19th, 2016


What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement?

In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in …

015 - Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington

July 12th, 2016


Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics.

Special Guest:
Tonya Darlington is a high level VA who has worked with CEO's of large organizations, …

014 - What Gets Read & What Matters with Lee Caraher

July 5th, 2016


Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher

  • Why doubt in your …

013 - Landing Page Creation & Optimization (Part 2)

June 30th, 2016


Part two of our landing page creation and optimization that we started in episode 8.

  • How to optimize your pages for conversions
  • The three biggest …

012 - How to Set Yourself Apart with Stories with Christoph Trappe

June 23rd, 2016


Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe.

011 - Why It's Important to Have a Social Media Strategy with Corinna Essa

June 15th, 2016


Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide.

  • Why …

010 - Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba

June 10th, 2016


How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba.

  • How Zona Verde Mexico was born and why
  • Why …

009 - Generating Clients for Life with Charlotte Greenman

June 4th, 2016


Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman.

  • Lead generation and how to create …

008 - Landing Page Creation & Optimization (Part 1)

May 31st, 2016


How to create and optimize your landing pages for more email opt-in conversions.

  • The three main types of landing pages.
  • Why minimizing the potential …

007 - Becoming a Social Media Practitioner with Liz O’Donnell

May 23rd, 2016


Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or …

006 - Podcast Therapy & Instagram Hacks with Melissa Sue Tucker of OCW Productions

May 17th, 2016


Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions.

  • Why …

005 - Traditional Media Is Not Dead & Why You Should Care with Lindsey Germono

May 9th, 2016


The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono …

004 - From $54 Million Dollar Product Launches to Starting Your Own “IT” Brand with Minling Chuang

May 5th, 2016


The branding behind $54 million dollar product launches...

In this episode I sit down with Minling Chuang from Brand Fame School to talk about her …

003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"

May 2nd, 2016


Future Pacing is an important concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the …

002 - How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months

April 25th, 2016


Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the …

001 - 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters

April 25th, 2016


What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this …

000 - Welcome to Copy That Pops!

April 22nd, 2016


I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics!

  • What is Copy That Pops?
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Listen to Copy That Pops: Writing Tips and Psychology Hacks for Business


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