Copy That Pops: Writing Tips and Psychology Hacks for Business

True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most …

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a …

Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks …

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019

…

Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!

Valerie's been in the social …

Dominatrix + copy tips? Yes!

Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.

So many times people ask, “What’s the …

At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv …

Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted!

CopyThatPops.com/kelsey will take …

Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and …

How can you craft a talk, deliver dynamically, and book a spot on the TED stage?

If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s …

Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their …

My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas …

Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!

Read (and watch) below for the 9 spots to …

Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.

I actually found out that I was pregnant in …

Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will …

Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these …

The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”

I agree …

These smartphone grips that you stick on the back of your phone to better be able to hold it.

18 to give away, in …

Another quick tip episode for you today...I’ll keep it pithy and productive for you!

You never know when one introduction can lead to great things! 

Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!

I have reached 100,000

Part of …

Does copy, psychology, and… photography …really overlap???

Spoiler Alert: YES!

Special guest Jason Malouin shares how to capture the visual …

Did you know there was a holistic way to hustle?

With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how …

Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!

"Interviewing is like a date." Do you agree or disagree?

This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more …

Learn the REAL secret about getting more speaking gigs!

Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting …

THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book.

Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and …

Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle. 

Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode …

Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up.

She has 25 years of building and growing …

What are the benefits of Podcasting at a personal and business level?

First, a little information…

“All big changes come from the tiny leaps you take every day!” 

This is the passion of your guest today.

It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book - …

Quick copy and business leadership tip for you today...plus a behind-the-scenes recording!

Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San …

Positioning yourself in your niche as an expert...how can we do that best? My lead domino is with a book.

But, our guest today loves social media …

Popping in with you this week just to:

1. Wish you a happy start to 2019 (done and done!)
2. Share a win from 2018 (and invite you to share with me too)
3. …

If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you!

Artist, podcaster, and children's book author Angela Ferrari reveals her tried …

What can a mindset coach to professional athletes teach us about business? Turns out...a lot!

Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and …

Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. …

Hellllo and welcome! Today is a quick copy tip episode for you!

Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat …

Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, …

Success compounds. Do you have the right mindset to achieve all you wish to in your life and business?

From the 13 success principles of Napoleon …

Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite.

He had to overcome being …

I need your advice for how to name and classify something! A book publishing company? Help! :)

Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, …

$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal: • how to make a lot of money from podcasts as a host and …

What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?

If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply …

Where do podcasts, books, and smart media exposure intersect? Find out today!

We sit down with Jessica Rhodes, founder of Interview Connections, the …

9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into...

• 1 Psychological Take-Away for entrepreneurs, whether digital …

4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to …

It's sad, but true. People are out there to make money off or YOUR hard work.

First it starts in the adult industry, then it moves to movie studios …

Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) …

Making connections and marketing your best self on stage! Sounds like a great plan right?

You are about to hear THE conversation to take you to the next level on stage and on brand! 

- …

Time for Part 2 of my practice session!

Let’s talk about CULTure and gaining fans. Don’t worry about the term “Cult” because our conversation is …

I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we …

From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli …

A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey!

Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program …

Want the recipe to improve your copy and position yourself on the leaderboard in your industry??

My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business …

Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check!

Today we dive into …

Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of …

The psychology of improving your email marketing and how it can help sell your books, courses, products, and services...

--- Happy 4th of July AND …

Learn how YOU can have a podcast and bestselling book if you want to with your business!

We talk tips, techniques, and tools to guide you to the …

Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even …

If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www.Instagram.com/laptoplaura

But …

"Passion Over Perfection!" It’s time to overcome your fear and step on stage...especially if you are a gal pal! 

Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We …

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book!

Some great podcast highlights include: - Hints at the P.S.T. Method to go from 'no idea' to …

Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!!

Insider info on getting your podcast found in search, growing it, and more.

A few exciting highlights include: - "LAURA" promo code for two …

International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast!

This is one of my …

It’s time for you to upgrade your status. Are you ready to become an expert?

This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise!

A few exciting …

Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary!

Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away …

Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?!

A few exciting highlights include:

- …

How to apply psychology tips and writing hacks for more business success? Does understanding people's personalities help choose business partners and …

Let’s break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast.

This episode …

[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!)

A few …

WE DID IT!!!!!!!!!!!

A few exciting highlights include: - #1 for Larry  - #1 for me 

1. Free TRAINING on Hitting Amazon Best Seller
2. …

Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)...

A few exciting highlights include: - Why my book wasn't publishing (hint: …

No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018...

• The day before my second book launches to the world?
• …

I’ve got a quick Q and A session about book writing and self-publishing!

I decided to answer an email with an audio response to a writer and future author!

A few exciting highlights include:

- Find out where I’m …

Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs...

My guest today has a lot to say …

Have you been wondering how you can get on the big TV networks to promote your book or expertise?

My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote …

The Adult Film World, Pirates, AND Copyrighting?! Oh, my!

This week I’m diving into the world of content protection and why this may be the most …

Ready to get on TRACK with a formula for success for your book sales?!

Of course you are! Check out this week’s quick tip to find out what it means!

…

Fake is the new Real?

Check out this week’s quick tip to find out how to embrace faking your skills as you build them up!

It’s time for a Tuesday quick book tip!

I have a few pricing and book size strategies to help you get paid on the road to Best Seller!

The first interview of 2018 is here and it’s guaranteed to inspire you!   A rough start in life doesn’t have to control your journey!

My guest today …

Practice makes perfect.

We’ve all heard that saying before, but have you put it to work yet??

Today I have a story for you with a tip – Don’t wait …

If you were asked to pick one word to describe your business, life, aspirational goals?

Just one word! Let's connect ;)

A few exciting highlights …

Lightening fast ask for feedback from YOU! 

It's the new year -- happy 2018! It's going to be great. I can feel it. 

But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about …

Last episode of the year! Are you ready to negotiate??

Get ready to nerd out with some psychology and persuasion tips and tricks! It’s the best way …

Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why?

My “soul sista” is here today to tell you …

Poke it with a stick??! Yes, that’s what I said.

I’ve got a super quick psychology tip for you today!

To quickly get inside your customers' heads …

It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people!

I want to share with you today 3 reasons why I …

Leads, opportunity, and more money…interested yet?!

Find out how to do networking right with my guest in today’s conversation about credibility, …

Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High …

It’s time to bring (sexy) snail mail back!

Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright?

A few exciting highlights include: - It’s …

Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar.

A few exciting highlights include:

…

Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle?

Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many …

“Quality is the new SEO.” – My guest today gave me today’s headline and so much more content for you to help you with your business.

Find out how to get more leverage out of the work you are putting into your business …

Education and Entrepreneurs…a Love Story.

This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking …

Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes!

A few …

High energy, incredible insights, and loads of experience are the ingredients for this week’s interview!

From beginning to end you will not want to miss out on my conversation with a 10-time #1 International …

We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing. And today’s …

Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!?

That’s the theme behind this …

Get stumped what to write, talk, or record about next? "Writer's block" is real!

How about podcasting? Have you thought about starting your own show or getting interviewed on others?

Look no further than this week’s …

Have you ever wondered about the power behind words?

The word “because” in particular can prove to be a great boost in your business but you have to …

10 seconds left in the game and who do you look to for help??

Your Coach of course!

Today’s conversation is with a coach’s coach! There is also a Secret Coach’s Club that you can get into, but you have to tune in to …

From homeless and $0 to helping others hit over $1 million dollars...this week’s guest is truly an expert in his field!

He drops so much knowledge on …

Have you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn’t think you could apply that thought to …

Gary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond!

- Sales vs. Marketing?! - How are …

Becoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats?

Yep! Those are just a few topics that Tom and I discuss in this dynamic and entertaining episode!

Plus…Tom has a …

What does it take to sell your business? Ever wondered who helps people navigate the transition of such an important investment?!

Look no further than my guest on today’s episode - David Barnett!

You will gain some …

Get ready to be inspired today by someone who is not even old enough to vote!

Today’s guest is truly a Rock Star in the making...with a compelling …

So many tools, so little time.

Are you ready to self-publish that book but need some help understanding the tools out there to get you over the final …

What's hot this summer? If you guessed Jennifer Lawrence, you're not wrong.

But title generators deserve a nod too!

A few exciting highlights include: - If you're listening to us in America, Happy Independence Day! - A …

Just follow your North Star..

…hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi’s business …

Let’s apply the psychological principle of ‘reciprocity’ to business.

Heck, this quick tip applies to everyday life too!

A few exciting highlights …

Testimonials! We all want them don’t we?!

Tune in for great tips to help you enhance and improve your testimonials on your landing pages.

A few exciting highlights include:

- My Amazon Best Seller course went live last …

Gemini birthday girls on the podcast today!

Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America’s Got Talent, former gymnast and helped train U.S. Olympic …

Can you say “Welcome” in German?! Our guest today can...but that's not all...

Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a CEO of a new disruptive …

Today’s podcast I decided to start adding the video component!

You are going to really enjoy my conversation with Calvin Wayman and get some great advice on hitting …

I need your help!

Today’s episode is a quick request from me to you! Tune in to find out!

• New Twitter and …

Can you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share …

Leverage messenger bots the right way.

This interview is with a true expert in many industries including digital marketing! Ian Smith shares …

Time for a super quick copy tip that is sure to save you time for your business! Who doesn’t want extra time?!

A few exciting highlights include:

• …

Can you see me guys?? I just went live on Facebook and turned it into a podcast!

I am excited to repurpose this Facebook Live video and kill two birds with one stone! Check it out for some insight into the power of …

Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on …

Have you ever wondered what causes people to hit click?? Struggling to get conversions??

Don’t miss this incredible discussion on the psychology of …

Are you in search for more sales? More leads for your growing business? Listen to this new episode about a super quick and easy social psychology tip …

Have you ever considered writing a book??

Today’s chat is with an incredibly successful entrepreneur who started his first business at 18 and was …

$96,250.00!!  In one email over one weekend, Terry Dean made that exact amount of money!  You will want to listen to my interview with Terry to gain some incredible insight to his success!

Terry Dean went from …

"Electric Cars" or "Electrical Vehicle"??

Have you heard of Google’s Keyword Planner? 

If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want to check out my quick copy tip!

It is …

Have you been thinking whether you should 'get personal' in your business? With your brand?

You need to. 

In this episode, I go out on limb and share …

From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how …

In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs!

Sometimes you really need a great image to go with your copy and it looks TERRIBLE if it …

In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked!

Listen to this if you’re looking to level up the success of your ads.

A few exciting …

What’s the Psychology behind self-worth? How does it affect our success as entrepreneurs?

Cassie Jeans goes into detail on how she discovered a …

The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of …

Do you struggle with having the right mindset?

Sabah talks about her love for fashion, the struggle to start a clothing line, and the importance of mindset. She also previews the topics she discusses on her weekly blog.

Are you a good writer?

Yes or no, there are ways to improve that will significantly help your business.

Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer.

A few …

Happy New Year! Is it dumb to do "resolutions"?

I ring in on this (hint: I don't agree with a lot of people on social media right now).

And I share 2 …

Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas!

He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes …

Having trouble growing your brand?

In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name.

A few exciting highlights include:

Brief …

Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life?

In this episode, Adrian Aguilar …

Are you creating purposeful content that can change the relationship of your audience from listener to customer?

In this episode, Jill Stanton gives …

In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters …

In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business.

A few …

Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with …

How can you apply the Kardashians' strategies to help catapult your own brand and business?

In this episode, Jo-Anne Bloch and I discuss the …

How can you improve your emails to better serve your community?

Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In …

3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business.

Stephen Dela Cruz and I talk about the importance of achieving success …

The tables are turned! I’m now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast.

We discuss my time spent living …

Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience.

Jennifer specializes in achieving symmetry between her client’s …

UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo!

------

Omg. I think I did it! 

Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through …

I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than …

The psychology of putting on an effective virtual summit...

In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit …

Write better and faster with 3 simple hacks that make Google Docs even more powerful. 

For more: Shownotes for 3 Google Docs Hacks for Faster, Better …

How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the …

Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome …

The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising. 

In this episode, I chat with Akbar …

A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more!

Listen to …

Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland …

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.

• How …

Getting more done at airports. 2 tools or hacks.

• What is a Digital Nomad? [3:00]
• Google Maps Hack [4:55]
• How LoungeBuddy can help you while waiting …

Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson.

We also discuss:

• How …

"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :)

• The inspiration for this grammar tip [1:35]
• Are you …

Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail.

In this episode I sit down with Author and …

Channel your inner Russell Crowe... why you need to make your copy "entertaining".

• What copy sounds like before applying this tip [2:25]
• What copy …

Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher.

…

EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.

Notable Sections:

• Why Victor …

Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writing in the active …

Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.

• The number one thing stopping …

Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.

• How she introduces herself at …

Actionable and straight to the point: why you need to use compelling language for your call to action.

Text NETWORK to 44222 to get more “Quick Copy Tips” straight in your inbox.

Shownotes for Quick Copy Tip: Top Chef …

Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.

• How Jessi introduces …

Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell.

• How he introduces himself at …

What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement?

In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in …

Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics.

Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, …

Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher

• Why doubt in your …

Part two of our landing page creation and optimization that we started in episode 8.

• How to optimize your pages for conversions
• The three biggest …

Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe.

• …

Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide.

• Why …

How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba.

• How Zona Verde Mexico was born and why
• Why …

Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman.

• Lead generation and how to create …

How to create and optimize your landing pages for more email opt-in conversions.

• The three main types of landing pages.
• Why minimizing the potential …

Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or …

Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions.

• Why …

The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono …

The branding behind $54 million dollar product launches...

In this episode I sit down with Minling Chuang from Brand Fame School to talk about her …

Future Pacing is an important concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the …

Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the …

What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this …

I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics!

• What is Copy That Pops?
• …