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Content Rookie

38 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

27:21

How cultural context affects your UX writing

Episode 19: How cultural context affects your UX writing 

With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?


Learning outcomes:

  • The caveats of arguing for a culture-focus to writing
  • Testing UX copy for different markets
  • The benefits of bringing together culture and design
  • Low context vs high context for UX writing
  • Localizing high-context scenarios


Connect with my guest Robin Reidl:

https://www.linkedin.com/in/tidalreidl/


Connect with the host:

https://www.linkedin.com/in/nicoletells/

nicoletells.com


--- Send in a voice message: https://anchor.fm/contentrookie/message
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