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Content Rookie

38 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.


A/B-testing designs and copy

Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.

Learning outcomes:

  • What is A/B-testing?
  • A/B-testing for copy
  • A/B-testing top tips
  • Working in Growth
  • Examples of easy things to test and how to break down more difficult scenarios
  • Skillsets needed to run successful tests (for copy or design)

Connect with the guest, Anna:

Connect with the host, Nicole:

Twitter: @nicoletellsit

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