Episode 1: What is content marketing?
An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).
Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives.
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
Send in a voice message: https://anchor.fm/contentrookie/message
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