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Content Rookie

38 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

23:52

What is content marketing?

Episode 1: What is content marketing?

An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).

Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives. 

Learning outcomes:

  • Understanding of what content marketing is
  • Understanding of the differences between B2B and B2C content initiatives
  • Knowledge of common challenges and best-practice


Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/

by Nicoletells.com



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