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Content Rookie

38 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

31:17

Why you need to pay attention to localization

Episode 16: Why you need to pay attention to localization

Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. 

Learning outcomes:

  • What is localization?
  • Why localization is more than just translations
  • How you can support localization as a writer
  • The opportunities of hiring a localization manager

...and more!


Connect with me:

Website: nicoletells.com

Linkedin: https://www.linkedin.com/in/nicoletells/

Connect with my guest:

Linkedin: https://www.linkedin.com/in/hristinaracheva/

Tools mentioned:

https://www.hofstede-insights.com/country-comparison/


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