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Content Rookie

51 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.


What's the ROI of UX Writing?

Episode 49: What's the ROI of UX Writing?

In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer. 

Learning outcomes:

  • Writing a book
  • The ROI of UX Writing
  • Collaborating with business stakeholders

Connect with guest, Yael Ben-David:


Connect with host, Nicole Michaelis: //

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