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Content Rookie

42 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.


Get over your tone and voice guidelines

Episode 42: Get over your tone and voice guidelines

Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant. 

Learning outcomes:

  • What is Tone and Voice?
  • What do writing guidelines cover
  • Guideline formats
  • New formats on the rise
  • Ensuring contribution and maintenance of guidelines for all 
  • Who follows writing guidance and who doesn't 
  • Challenges in creating/maintaining/distributing guidance

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