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Content Rookie

35 EpisodesProduced by Nicole MichaelisWebsite

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

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UX Writing, but not in English - how culture shapes writing in different languages

November 19th, 2021

28:24

Episode 35: UX Writing, but not in English - how culture shapes writing in different languages

In today's episode, my guest Gladys and I talk about …

Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!

November 1st, 2021

37:48

Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!

In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it …

How UX Writers and UX Designers collaborate - or why you should always keep asking questions

October 11th, 2021

27:42

Episode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions

Magic happens when UX Designers and UX …

Burnout and exhaustion while working in content - you're not alone

August 31st, 2021

43:44

Episode 32: Burnout and exhaustion while working in content - you're not alone

Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in …

A/B-testing designs and copy

August 22nd, 2021

17:45

Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you …

Your first 90 days on the job as a UX Writer/Content Strategist

June 29th, 2021

27:21

Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist

Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks …

Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills

June 8th, 2021

1:05:24

Episode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills

It was hard to find a title for this …

UX Writing and Content Documentation

May 23rd, 2021

26:06

Episode 28: UX Writing and Content Documentation

Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation …

Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher

May 6th, 2021

49:35

Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher

Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why …

How to do UX writing without a UX Writer

April 30th, 2021

19:09

Episode 26: How to do UX writing without a UX Writer

Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave …

Your UX Writing Portfolio

April 9th, 2021

20:34

Episode 25: Your UX Writing Portfolio 

All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana …

UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships

March 2nd, 2021

42:01

Episode 24: UX Writing and Content Design Stakeholders

UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day …

UX Writing, Content Strategy, and Content Design - Then, now, and in the future

February 10th, 2021

59:59

Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future

(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane …

How to get paid for writing

January 26th, 2021

34:12

Episode 22: How to get paid

I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content …

How User Research can take your copy to the next level

December 11th, 2020

31:50

Episode 21: How User Research can take your copy to the next level

A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). 

You don't need to be a writer to be a copywriter

November 18th, 2020

32:16

Episode 20: You don't need to be a writer to be a copywriter

A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying …

How cultural context affects your UX writing

October 22nd, 2020

27:21

Episode 19: How cultural context affects your UX writing 

With hundreds of markets and different cultures, creating a one-size-fits-all approach to …

From Copywriter to UX Writer - Which writing discipline suits you?

October 8th, 2020

33:13

Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?

Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing …

How localization can accelerate the quality of your content

September 28th, 2020

27:38

Episode 17: How localization can accelerate the quality of your content

Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and …

Why you need to pay attention to localization

September 18th, 2020

31:17

Episode 16: Why you need to pay attention to localization

Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user …

7 common UX Writing issues

August 7th, 2020

22:29

Episode 15: 7 common UX Writing issues

In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your …

What is technical writing?

August 4th, 2020

29:53

Episode 14: What is technical writing?

In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ …

How to get published

July 29th, 2020

25:47

Episode 13: How to get published

I published my first poetry collection with an indie publisher last December and it was everything but smooth. After …

Is your copy any good? Measuring content and copy

July 15th, 2020

25:26

Episode 12: Is your copy any good? Measuring content and copy

Measuring content and copy impact can be challenging. How do you set KPIs and what …

Content for Growth - Generating leads with content

June 28th, 2020

36:26

Episode 11: Content for Growth - Generating leads with content

For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align …

UX Writing - What it is and how to get into it

June 11th, 2020

24:07

Episode 10: UX Writing - What it is and how to get into it

UX Writing (User Experience Writing) is getting more popular by the day with many …

The dos and don'ts of copywriting

May 20th, 2020

34:17

Episode 9: The dos and don'ts of copywriting

There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss …

Getting into freelance writing

May 9th, 2020

56:10

Content Rookie Episode 8: Getting into freelance writing

This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we …

Kick-ass copywriting

May 1st, 2020

20:47

Episode 7: Kick-ass copywriting

Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what …

Getting started with SEO

April 21st, 2020

22:34

Episode 6: Getting started with SEO (Search Engine Optimization)

SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or …

Become a great storyteller

April 19th, 2020

24:07

Episode 5: Become a great storyteller

Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It …

Content along the user journey

April 13th, 2020

20:23

Episode 4: Crafting content along the user journey

A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration …

Creating authentic content

April 5th, 2020

20:01

Episode 3: Creating authentic content
Understand how company values affect content output and how to leverage them to create authentic content people …

Getting to know your audience

March 25th, 2020

23:55

Episode 2: Getting to know your audience

Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create? 

Knowing your audience …

What is content marketing?

March 20th, 2020

23:52

Episode 1: What is content marketing?

An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).

Content marketing means a lot of different things to …

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