Content Rookie

Episode 58: Am I crazy or am I just context-switching?

Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help …

Episode 57: Why I no longer believe in Content Design v 2.0

A while ago I wrote an article for UX Collective on the above topic. It went viral and …

Episode 56: How poetry, search intent, and social media can make you a better Content Designer

In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other …

Episode 55: Getting promoted as a UX Writer

In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from …

Episode 54: Freelance writing is hard but worth it

In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the …

Episode 53: (Content) Design that includes all

My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things …

Episode 52: Upskilling as a UX Writer and going into leadership

Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content …

Episode 51: UX Writing at IKEA and why an AI probably won't steal your job
In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, …

Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are …

Episode 49: What's the ROI of UX Writing?

In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend …

Episode 48: How to lead content design and stay sane while juggling different design philosophies

In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design …

Episode 47: Writing is designing and Figma ain't that great

Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you …

Episode 46: Misfit? This is why you're great at content.

In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things …

Episode 45: You're underestimating the importance of SEO for UX writing 

In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can …

Episode 44: Running a successful project with a UX writer, designer and researcher

In today's episode, guest Jack Garfinkel shares all about a …

Episode 43: How to explain what you do as a designer or writer

In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one …

Episode 42: Get over your tone and voice guidelines

Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long …

Episode 41: Junior UX writers! This one is for you.

Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares …

Episode 40: Freelancing as a content designer or UX writer

Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this …

Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus)

In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as …

Episode 38: Why you don't need to hire a native English UX writer

UX writer or Content designer but not native in English? This shouldn't limit your …

Episode 37: Career transitioning to UX Writing and building content guidelines from scratch

Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk …

Episode 36: Content design hacks for your everyday life

Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content …

Episode 35: UX Writing, but not in English - how culture shapes writing in different languages

In today's episode, my guest Gladys and I talk about …

Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!

In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it …

Episode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions

Magic happens when UX Designers and UX …

Episode 32: Burnout and exhaustion while working in content - you're not alone

Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in …

Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you …

Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist

Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks …

Episode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills

It was hard to find a title for this …

Episode 28: UX Writing and Content Documentation

Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation …

Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher

Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why …

Episode 26: How to do UX writing without a UX Writer

Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave …

Episode 25: Your UX Writing Portfolio 

All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana …

Episode 24: UX Writing and Content Design Stakeholders

UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day …

Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future

(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane …

Episode 22: How to get paid

I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content …

Episode 21: How User Research can take your copy to the next level

A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). 

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Episode 20: You don't need to be a writer to be a copywriter

A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying …

Episode 19: How cultural context affects your UX writing 

With hundreds of markets and different cultures, creating a one-size-fits-all approach to …

Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?

Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing …

Episode 17: How localization can accelerate the quality of your content

Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and …

Episode 16: Why you need to pay attention to localization

Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user …

Episode 15: 7 common UX Writing issues

In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your …

Episode 14: What is technical writing?

In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ …

Episode 13: How to get published

I published my first poetry collection with an indie publisher last December and it was everything but smooth. After …

Episode 12: Is your copy any good? Measuring content and copy

Measuring content and copy impact can be challenging. How do you set KPIs and what …

Episode 11: Content for Growth - Generating leads with content

For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align …

Episode 10: UX Writing - What it is and how to get into it

UX Writing (User Experience Writing) is getting more popular by the day with many …

Episode 9: The dos and don'ts of copywriting

There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss …

Content Rookie Episode 8: Getting into freelance writing

This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we …

Episode 7: Kick-ass copywriting

Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what …

Episode 6: Getting started with SEO (Search Engine Optimization)

SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or …

Episode 5: Become a great storyteller

Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It …

Episode 4: Crafting content along the user journey

A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration …

Episode 3: Creating authentic content
Understand how company values affect content output and how to leverage them to create authentic content people …

Episode 2: Getting to know your audience

Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create? 

Knowing your audience …

Episode 1: What is content marketing?

An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).

Content marketing means a lot of different things to …