Cover art for podcast Content Matters

Content Matters

40 EpisodesProduced by IngeniuxWebsite

Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.

40 Episodes | 2019 - 2024

Farewell

February 22nd, 2024

0:39

An important message from RadioPublic

All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!

October 5th, 2022

42:40

Marketing is a continually evolving practice, and content marketing is a major element of that practice. Brian Piper, a marketing consultant and the …

Building a Social Media Marketing Strategy with Alex Lee

September 13th, 2022

37:05

Alex Lee is the Partner Success Manager at Diginomica and an experienced communications consultant. They refer to themself as a “Comms consultant who …

The Importance of Customer Advocacy with Andrew Sevillia

July 25th, 2022

30:55

Andrew Sevillia is a customer advocacy and marketing professional with over 15 years of experience working for companies like Sage Intact, NetSuite, and Juniper Networks. Andrew joined us on the podcast to help us …

Moni Oloyede On The Intersection of Marketing Operations and Content Strategy

May 20th, 2022

32:55

We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be good in one without a …

Jen Allen On Being a Chief Evangelist

April 20th, 2022

32:06

Jennifer Allen has taken on the role of Chief Evangelist in her company, Challenger. It’s new role, one that she worked hard to achieve. She joined …

Hilary Marsh: Defining & Operationalizing Content Strategy

March 23rd, 2022

44:11

There is so much to understand about content strategy, and Hilary Marsh, Chief Strategist of The Content Company joined us on the Content Matters podcast to talk about some areas that are not as widely discussed. 

The …

Chantelle Nash: Evolving the Employee Digital Experience

February 20th, 2022

31:40

We talk a lot about customer experience, but the employee experience is equally important to get right. When employees don’t feel valued and aren’t engaged in a way that makes them happy and content in their work, the …

Val Swisher – The Personalization Paradox

January 27th, 2022

32:50

We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, …

Sara Feldman: Improving CX through Customer Success

December 2nd, 2021

32:48

Sara Feldman is the Director of Member Engagement at the Consortium for Service Innovation, a non-profit alliance of service and support organizations that focus on innovation around customer engagement, productivity, …

Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and More

October 15th, 2021

32:49

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts to talk to about …

Mark Lewis on Intelligent Content Design and Metadata

September 14th, 2021

42:54

Episode Summary:

Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined …

Katrina Wong on Leveraging Customer Data for Great Customer Experience

August 18th, 2021

32:43

Katrina Wong is the VP Marketing for Segment, a business unit of Twilio. She joined us on the Content Matters Podcast to talk about the evolving …

Latane Conant on Creating Better Account-based Experiences

June 17th, 2021

41:34

Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on …

Sarah Mitchell on the State of Writing in 2021

May 20th, 2021

43:03

Episode Summary:
Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her …

Kristina Halvorson on Content Strategy, Design and the User Experience

May 3rd, 2021

43:35

To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content …

Rahel Bailie on Content Systems, Experiences

March 9th, 2021

49:27

If you want to understand how to create, manage, and publish your content from an organization-wide perspective, Rahel Bailie is the person to talk to. Bailie is a long-time content advocate who works with organizations …

Modern Content Marketing with Robert Rose

February 12th, 2021

41:02

Robert Rose shares his insights and experience about how content marketing has evolved in terms of new trends, team composition and experiences, and …

Michael Meinhardt Talks Globalization Automation

January 4th, 2021

29:15

Michael Meinhardt is the founder and CEO of Cloudwords, a globalization automation software company. He joined us on the podcast to talk about the challenges with translation management today and how automation software …

Jack Molisani Shares Insights on Content Strategy and LavaCon UX 2020

October 14th, 2020

40:36

Jack Molisani is the Executive Director of the LavaCon Conference on Content Strategy. LavaCon has been taking place since 1998, bringing together …

Marketing Strategies with David Greenberg

September 15th, 2020

41:03

David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joins us on the podcast to talk about marketing strategies, …

Content Marketing & Strategy with Melanie Deziel

August 7th, 2020

30:15

Melanie Deziel is the founder and Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She's also the author of The Content Fuel …

Ethics & Digital Content. A Conversation with Jim Edmunds, Ingeniux CEO & Founder

July 29th, 2020

25:37

In this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we as tech providers advocate for better ethics and standards over profits? The Facebook boycott, Stop Hate …

Kris Laird Explains the Content & Technology Behind Sales Engagement

July 15th, 2020

58:39

Kris Laird is the Director of Sales Development at Ingeniux. He's helping the company build a modern sales process that leverages new strategies and …

Yoav Schwartz Talks About the Technology Behind Content Experiences

June 29th, 2020

36:04

CEO and co-founder of Uberflip, Yoav Schwartz joined us on the Content Matters Podcast to talk about the technology behind content-driven …

Tom Treanor Talks Customer Data Platforms and CX

June 10th, 2020

25:08

Tom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help …

Randy Frisch on Renewing Focus on Great Content Experiences

April 28th, 2020

36:34

Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't changed, and how we need to …

Ian Truscott Talks Content Management and Building ART

March 10th, 2020

32:48

Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing …

Scott Abel Dishes on Content Strategy and Information Enablement

February 12th, 2020

46:23

Scott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. …

Alan Porter Talks Content-Driven Experiences

October 14th, 2019

39:44

If you don't think your organization's content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A],  a frequent conference speaker, guest writer, …

Rethinking Interactive Design with Claudio Guglieri

June 19th, 2019

25:16

Claudio Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency headquartered in Brooklyn, NY. He's also a …

Account-Based Marketing with Matt Heinz

March 17th, 2019

17:25

Account-based marketing is on the to-do list of every B2B organization. We talk with Matt Heinz, President of Heinz Marketing about this opportunities and challenges of ABM and how it relates to intelligent content …

Headless Content Management with Deane Barker, Blend Interactive

February 26th, 2019

20:53

Deane Barker is the Chief Strategy Officer at Blend Interactive and the author of Web Content Management: Systems, Features and Best Practices. Deane talks with us about headless CMS, the concept of a distributed …

Active Content Governance with Chris Willis, Acrolinx CMO

May 5th, 2019

35:25

Chris Willis is the CMO of Acrolinx, an API powered content governance platform. Willis shares his insights on the challenges organizations face …

Scott Hunter on Building Modern Applications with Microsoft .NET

September 19th, 2019

48:28

Scott Hunter is the Director Program Management for .NET at Microsoft. Responsible for the entire .NET platform, Hunter shared some of the new features and capabitilities of the .NET platform including .NET Core 3, …

Mathew Sweezey Talks About The Future of Marketing: Context, Conversational & Human to Human

August 26th, 2019

39:19

Mathew Sweezey is the Principal of Marketing Insights at Salesforce, a Forbes Contributor, author and creator of The Electronic Propaganda Society. His forward-thinking view of marketing and how things are changing …

Talking Content: Management, Marketing & Operations with Cathy McKnight

March 17th, 2019

30:43

Cathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy's brain …

Understanding Storytelling in B2B Marketing with Ann Handley

August 15th, 2019

25:19

Ann Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes.  She joined us for a conversation on the importance of …

SEO and Content Strategy with Ken Mafli

July 23rd, 2019

37:43

As the Senior Digital Marketing Manager of Townsend Security, Ken Mafli is in the trenches working hard on the company's inbound lead generation strategy. And that means he knows a lot about SEO and content strategy. In …

David Hillis on the Evolution to Agile Content Management and What it Means for Organizations

December 5th, 2019

1:06:25

A conversation with David Hillis, VP Business Development at Ingeniux (the sponsor of the Content Matters Podcast), is a conversation about how …

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