Consumer Pod Index
Talking all things business. Produced by the School of Business at the University of Alberta.
Ep 2: Why do women's professional sports leagues fail?
Looking at 21 current and historical women’s leagues in four professional sports (baseball, basketball, soccer, and indoor volleyball), Marvin Washington, professor of Strategic Management and Organization at the Alberta School of Business, wanted to better understand why professional women’s sports leagues continue to struggle. His answer? Something Washington and his fellow researchers call “gender imprinting.”
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