Steve Jobs, fresh from the sting of being
unceremoniously dismissed from Apple,
bought a little-known graphics company
called Pixar from George Lucas.
For years Jobs personally financed the company —
hoping that it would be his comeback story —
breaking new ground in the technology of computer animation.
For Pixar to lift off the ground though,
it would need help.
And that was where Steve Jobs turned
to Lawrence Levy, Julie Ann's ConsciousSHIFT
guest, and author of TO PIXAR AND BEYOND:
My Unlikely Journey with Steve Jobs to Make Entertainment History.
What Lawrence, a Harvard-trained lawyer
and executive, found as he explored Pixar -
was a company on the verge of failure.
Lawrence shares the story of what happened next:
how, working closely with Jobs, Lawrence produced
and implemented a highly improbable plan
that transformed Pixar into one of Hollywood’s
greatest success stories.
Join Julie Ann and Lawrence to discover the untold
and unknown story of how he worked hand-in-hand
with Steve Jobs to reinvent a tiny video graphics studio
and grow it into one of the most powerful and beloved
motion picture studios of our time.
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