Ep. 74 – Alison Gross weaves a fascinating story of handling global events in Monte Carlo to coordinating the Maccabi games and a world sailing race in the U.S. She started a business during COVID and explains how the new normal will be different but will adapt. She then talks about adaptive reuse and how cities like New York will change. And she talks about the 5 reasons for optimism for 2021, thinking about which things will make the largest economic impact, starting with the COVID passport. Listen in to learn the importance of articulating your business message realistically and sustainably. You will also learn how to adapt your business to the changes brought by the pandemic to enjoy success going forth.
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