Jason Kanigan of Cold Star Tech is on to talk about the recent increase in the price of Facebook and other platform advertising.
Prompted by past guest Ken Cesar, and the change of the marketplace as it matures, Jason shares what he believes you should be doing as a business owner to stay alive. The costs of advertising are going to increase...and the complexity and time necessary to gain an ROI-positive customer will continue to rise: what will you do to ensure your business is around next year?
You need to get more out of what you've got. Generating more leads is not the answer. Converting more of the leads you are paying for is.
We look at conversion improvement methods such as:
-using an indoctrination funnel
-getting out of the groupthink of dashboards
-documenting and refining your processes
Need help with what we've talked about in this episode? Talk to Cold Star: http://bit.ly/talktocoldstar
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