Cover art for podcast Code Story

Code Story

197 EpisodesProduced by Noah LabhartWebsite

In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of w… read more


S5 E11: Alexander Alimovs,

Alexander Alimovs was born in a country that no longer exists. It was the USSR (or the Soviet Union), but today it's an independent country called Latvia. In 2008 when he was 18, he moved to the United Kingdom for school, and he has been there ever since. He studied business and medicine in school. Early on, he was given the recommendation that in order to make a big impact, he should start a business. Paired with this, he has been passionate about tech since he was a young kid, using tools like Dreamweaver to make simple websites.

Outside of work, he likes to stay active. He loves sports, and he used to do martial arts as a kid. Though he hasn't played much since the pandemic hit, he loves to play American Football in the UK, strapping on his helmet and pads and playing defensive cornerback.

In the past, he held several senior positions with companies having small tech teams. During these times, he would quickly spot inefficiencies in processes - a manual step here, a spot of friction there, etc. He decided to build a product to enable non-engineers to automate processes.

This is the creation story of


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