Cover art for podcast Clicks And Leads For Entrepreneurs | Digital Marketing | Success Thinking

Clicks And Leads For Entrepreneurs | Digital Marketing | Success Thinking

154 EpisodesProduced by Nicola Cairncross - Author, Speaker, Podcaster & Digital Marketing StrategistWebsite

Nicola Cairncross explores the entrepreneur mindset, success thinking & digital marketing insights

10:19

Fairytales In Business

Just off to Write Club and we recorded our "Fairytales" episode for WriteClubThePodcast.com. This is appropriate because following on from last week's Vzine 076, I've been thinking about where this feeling of "someone's coming to save me" comes from. Also manifesting it in business as some external event or new shiny object that is going to be the "one big thing" that makes all the difference...

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned in the Vzine

Clicks And Leads Academy
Write Club

On the blog

Nothing's Happening, What To Do?
Think You Need A Business Partner?
You Really Need To Be Everywhere Online
Be Bigger Than The Space You Fill In The Universe
Voice Search Is Coming! Would Your Business Be Found?
Nobody Cares About Your Money (Like You Do)
No Resources? Be Resourceful!
The One Thing That WILL Hold You Back
Own It! 204 | The Internet And Social Media – A Force For Good Or Evil?
Own It! 203 | Secure Financial Futures for the Self Employed

Prefer to read?
Hi, it's Nicola and I'm back for episode 77 of the Vzine. I'd better not put numbers in in case I get it wrong, because I'm bound to.

Yeah, it's been a great week out here. It's been thunderstorms and lightning, which means that the power goes off on a regular basis, and the internet goes off on a regular basis. I've bought myself a Calor gas stove, a little tiny one, so I can make a cup of tea when that happens, because there's nothing worse than not being able to have a hot drink.

I've been out and about this week. I've been to writing club. I've been to reading club. I've been out for dinner, Dave's Dining Club. The ex-pats certainly know how to get a bit of action going on once the summer wears off. And I'm just off to Write Club where we're going to plan for a few episodes of WriteClubThePodcast.com over Christmas. So if you're a writer, or if you're a reader, do come along and check out that.

This week, I would like to talk to you about how fairytales affect us

How the stories we're told growing up, affect how we behave as adults. And the reason this was brought to my attention was because we were talking about fairytales in our Write Club podcast, and how they grew up from the folk tales, which means that they weren't invented by any government to indoctrinate us. They were invented by women telling stories around the bedside or the campfire. And I think it just grew up to reflect how life was like in the olden days.

But when I think about the kind of fairytales I read when I was a child, before I went on to science fiction and fantasy, which is a grown-up version of fairytales, I think about how I had this subliminal thought that someone was going to come and rescue me at some point.

And I remember when that realisation came to me that that was completely false, that nobody actually was coming to rescue me at all, not even my parents, was about when I was about 37 or 38, which is really late in life, isn't it? It really is.

It came to me when I was married and I had children. And, somehow, I had this subliminal thought that at every stage in life, I would get more grown-up or that someone would come and rescue me and everything would suddenly be made alright.

I remember how I felt when I realised that nobody was coming to save me. There was no prince in shining armour on a mounted steed with a sword.

I'd had this feeling for so long that I'd be saved at some point, and I don't know where it came from. The only place I can think it came from was from fairytales, and, perhaps, that was my moment of growing up when I had my kids and I realised if it's to be, it's up to me, and nobody is coming, not even my parents.

I think people who've got really good parents must have this problem because they must always have their parents to fall back on.

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