Clicks And Leads | For Entrepreneurs | Digital Marketing | Success Thinking | Being A Digital Nomad

50 EpisodesProduced by Nicola Cairncross - Author, Speaker, Podcaster & Digital Marketing Strategist

Nicola Cairncross explores the entrepreneur mindset, success thinking & digital marketing insights

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Telling Stories In Your Business

April 10th, 2019


There are many times when we need to tell stories in our business and marketing. Nicola outlines a 5-point plan for making sure you are telling …

And So It Came To Pass

April 3rd, 2019


I decided I wanted to improve on my conversion performance of two years ago, so I kept visualising the result I wanted (and I even got the exact …

When The Stars Align

March 27th, 2019


When I booked a super early-bird ticket to SuperFastBusiness Live last year, little did I realise that not only would I manifest not just one, but …

Who Do You Take Advice From?

March 13th, 2019


I've been feeling a bit downhearted this week after two bits of robust feedback, one of which made me feel told off and one of which made me feel a …

The Story Of Megan

March 6th, 2019


When specialist consultant & trainer Megan gets a phone call, her life is turned upside down. Work had been drying up, her new book wasn't …

Optimize Your Website (For Free)

February 27th, 2019


Imagine if you could test all the elements of your website to find out which headline works best to get more leads, which "Buy Now" button colour …

What’s Stopping You?

February 20th, 2019


What's stopping you getting started with something you want to do? Are you sure you really, really want to do it? There's always a good reason not to do things - especially the things you don't really want to do. This …

Deep Dive Learning

February 13th, 2019


What is the best way to learn something new? Nicola recommends "deep dive" or "immersion" learning, where you consume everything you can about the …

Personality Disorders In Business

February 6th, 2019


Nicola's musing, not for the first time, on how important it is to know yourself in business. She reveals some of her less attractive personality …

Questions Make You Think Differently

January 30th, 2019


In a week when just about everything that could go wrong DID go wrong, Nicola's taking her place on a rota of driving and cooking duties for a dear …

Social Media Marketing Uncovered

January 23rd, 2019


In this weeks series of daily videos, Nicola covers the answers to some of the biggest questions she gets asked about social media marketing for …

Living With Uncertainty

January 16th, 2019


Having been watching the comments in a big marketer's Facebook Lives, I'm struck by how people are always seeking certainty before taking action. Will it work for me / my business, will it work in my niche, will it work …

Self Awareness

January 9th, 2019


New Year is a good time to make new beginnings and my daughter Phoebe has decided to look for a job at a digital marketing company or other business media company. I've been running her through a few tests, all designed …

New Year’s Resolutions. Too Little, Too Late?

January 2nd, 2019


Nicola Cairncross is launching a brand new business AND trying three new things in this issue of the Vzine, while talking about the whole concept of …

5 Little Questions

December 26th, 2018


Every year I get my journal out and ask myself "5 Little Questions" and I write and write until I cannot write any more. In this week's vzine, I share those questions as well as some of my answers and I hope you'll play …

Zapping Tolerations (Revisited)

December 19th, 2018


Tolerations are insidious things that subliminally annoy you and sap your energy so it's really important to zap them. While making a list of the …

All Change Again!

December 12th, 2018


On a week where there are three big changes happening, I'm wondering how well we cope with change even though really, there is nothing but change in …

What’s Your Alternative?

December 5th, 2018


On my live Clicks & Leads Academy calls I allow my clients a couple of minutes to have a quick moan. And when my best friend Kim and I meet up, we allow ourselves 15 minutes. But then we ask ourselves a very …

Fairytales In Business

November 28th, 2018


Just off to Write Club and we recorded our "Fairytales" episode for This is appropriate because following on from last …

Nothing’s Happening! What To Do?

November 21st, 2018


When you think you are taking loads of action but it turns out it's all going on in your head, how do you pull yourself out of the dark, negative, …

So Where Did The Vzine Go?

November 14th, 2018


I took a break from the Vzine in July and it never really got going again due to a proliferation of visitors and house guests out here in Greece. I …

Entrepreneurial Thought Leaders: Kenny Goodman

September 5th, 2018


Kenny is the Founder and CEO of Find The Edge – an online magazine and coaching service for high value service businesses. In this lively interview …

Entrepreneurial Thought Leaders: Jason Swenk

August 6th, 2018


Jason Swenk is a digital entrepreneur, author and podcaster. He is known for his out of the box thinking and out-spoken points of views. About Jason Swenk
Jason first discovered digital marketing at Arthur Anderson in …

Entrepreneurial Thought Leaders: John Lee Dumas

July 2nd, 2018


Interviewing today’s most inspiring and successful entrepreneurs, John Lee Dumas has been featured in both TIME and Inc. Magazine, and is the founder …

Valuing Outsourcers

June 27th, 2018


How do you compare outsourcers? Especially when you keep hearing about outsourcing to the Philippines for $10 an hour, how do you work out who to hire? If someone is more experienced and skilled but charges £25-£50 an …

What Are You Avoiding Doing?

June 20th, 2018


Nicola Cairncross is back from a Write Club Lite meeting, where they get together and do anything BUT write. Planning future episodes of the podcast, …

Alexa Skills Goes Live!

June 13th, 2018


Google’s CEO says over 20% of search enquiries are by voice now and we want to be found! Having podcasts will help but Amazon is a massive search engine where the inhabitants have buying intent. Alexa unlocks that so we …

Allowing Creative Force

June 6th, 2018


While working on a new project, Nicola Cairncross felt something was wrong so she stopped to think and regroup. Taking a couple of days off proved to …

Entrepreneurial Thought Leaders: Ilana Wechsler

June 4th, 2018


Ilana Wechsler is the founder and director of Green Arrow Digital, a boutique digital agency, specialising in Pay Per Click (PPC) marketing. About Ilana Wechsler
Ilana, a former Data Analyst, turned PPC expert has …

New Clicks & Leads Masterclass Coming!

May 30th, 2018


Nicola Cairncross is working on some brand new content to complement her ‘Be Everywhere Online’ training so keep an eye on your inbox! Before you can …

Playing To Win

May 23rd, 2018


It's hot in Greece and Nicola Cairncross is trying to make up lost time after a power cut knocked her internet out for a whole day. As that week had …

Dancing In The Future

May 16th, 2018


The future is very much on her mind, as Nicola Cairncross has been speaking for the International Coach Federation at County Hall on this very topic. …

Lessons From A Mossie Net

May 9th, 2018


As Nicola Cairncross prepares to go to the UK to speak at the International Coach Federation Annual Conference, UKICF, she reflects on the lessons …

Catch Up, Will You?

May 2nd, 2018


As many business owners finally realise they've got to grips with marketing online, the landscape changes again. If you are not capturing leads from your website and email marketing effectively yet, you may as well give …

When Everything Goes Wrong

April 25th, 2018


What do you do when everything goes wrong? From persistent drilling interrupting podcast and FB Live recording, to banned FB ad account to client’s website pointing at not so salubrious sites, it’s not been the easiest …

Inspiring Facebook Lives For Business

April 18th, 2018


Without an ad account to play with, Nicola Cairncross is inspired by Minesh Bhindi and James Schramko, both of whom produced inspiring Facebook Lives …

Business Sucker Punch

April 11th, 2018


Nicola Cairncross received a big blow this week as Facebook disabled her ad account, but after the initial shock, she’s working to resolve the issues …

You Bring The Magic

April 4th, 2018


If you've experienced success then failure, you can lose your self-confidence and wonder if you can ever make it work again. However, if you knew that every endeavour has only a 50/50 chance of success and that YOU …

Entrepreneurial Thought Leaders: Heather Cairncross

April 2nd, 2018


Classical and jazz singer shares the ups and downs of life on the road and how to make money in between. Heather Cairncross, is of course, also lucky …

How To Be More Efficient

March 28th, 2018


It might feel like harder work at the time but there are several ways to become more efficient and when you have a big enough incentive to close your computer you get a lot more done! Clicks And Leads is a "tongue in …

Marketing Versus Sales

March 21st, 2018


What is the difference between marketing your business and making sales and, prompted by a client request to promote a high ticket event for him, …

Ethics In Business

March 14th, 2018


After a conversation with a potential client, Nicola Cairncross is very aware that, if she cared less about doing the "right thing", she could make …

Keep Focused On Income Producing Activities

March 7th, 2018


When you start out your To-Do List is never ending. However, by staying focused on what are the income producing activities (think public output rather than behind the scenes tasks) you can make sure that your content …

Entrepreneurial Thought Leaders: Chris Barrow

March 5th, 2018


Described as “Marmite for Dentists”, dental business coach and The E-Myth Dentist co-author, Chris Barrow, astonished us all by appearing on “The Island With Bear Grylls” Series 1. Very fit in his 60's, Chris describes …

Who Drives Your Business?

February 28th, 2018


When talking to clients, Nicola Cairncross often has to remind them to follow up with suppliers and late payments, to find out what's happening. You …

Will You Just Stay Focused For A Minute?

February 21st, 2018


I've noticed prevarication gets worse when you haven't decided on a focus yet, and if you keep changing your mind about your focus, you'll keep prevaricating! Make your mind up and keep it made up until you have tested …

Big Hairy Audacious Goals And A Starman

February 14th, 2018


In the week Elon Musk sent Falcon Heavy into space and left his own Tesla Roadster up there with a Starman driving past Mars, Nicola Cairncross is …

Creating The Impossible

February 7th, 2018


Down to earth though she is, Nicola is definitely up for trying new fun things. Michael Neill's new book "Creating The Impossible" was recommended by …

Entrepreneurial Thought Leaders: Denise Duffield-Thomas

February 5th, 2018


Enjoy my very lively interview with Denise Duffield-Thomas – the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and …

Delay Is Increasingly Expensive

January 31st, 2018


When you've done your research and you know what you want to do, there comes a point where you just have to take that leap of faith. Every day that …

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