Isaac Arthur is a cofounder of CODO Design, an Indianapolis-based branding firm founded on the belief that they can create better work by directly including clients in the creative process.
Since 2009, he’s led branding efforts within the food and beverage industry and spends most of his time traveling around the country helping craft breweries rebrand and redefine their foundational positioning, develop their brand strategy, identity, and internationally- have a recognized package design that sells more beer.
This decade of Isaac’s work can be summed up in his popular book, the Craft Beer Branding Guide, and his latest book, Craft Beer, Rebranded.
Whether you’re defining your brand for the first time or reinventing an old one, in this episode we discussed with Isaac the importance and the impact a well-defined branding strategy can have on your business.
Enjoy the show, Cheers! 🍻
-- -- -
If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase