Cover art for podcast Chronicles Of A Modern Beast

Chronicles Of A Modern Beast

70 EpisodesProduced by Pedro MenesesWebsite

From rock bottom and $500 to my name, I moved to the US, left everything behind seeking answers to turning my life around, becoming an entrepreneur, and thriving in business. This show will take you from good to great, from fearful to fierce, from average to the most elite version of yourself, by he… read more

51:43

13. Boosting Your Brewery's Sales, Marketing & Distribution Strategies w/ Rick Laxague

Rick Laxague is a well-known expert and consultant in the Craft Beer Industry with over 20 years of experience in the three-tier system: restaurants, distribution, brewery sales, and operations.

Sales, chain accounts, IRI data analysis, marketing, brand building, and in-depth understanding of distribution, are some of the topics Rick has become an expert and where he has developed the experience that can help you to grow your brand.

Rick has worn many hats and thrown in many cases throughout his career. A big part of his experience was with Crescent Crown Distributing in Arizona. His last role there was Area Sales Manager for the dedicated craft beer division, coaching and leading a sales team to be nationally recognized.

In early 2014 he helped take a “BA Top 50 Ranked” regional brewery national as their Director of National Accounts and increase that segment of their business from 30,000 cases to almost 300,000 cases in two years, an increase that equates to $4.8 million in IRI dollar sales.

In this episode, Rick shared his knowledge and experience with those that need help growing their Breweries to the next level.

Enjoy the Show, Cheers! 🍻

If you're a Brewery owner eager to grow and scale your business online, go to https://onlinemenu.marketingbrewingco.com and grab the deal of the day!

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