Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

276 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

22:48

183: Uber Makes Donating Clothes to Goodwill Easy

Today on Cause Talk Radio, Megan and Joe talk to Ryan Kuhn Senior Director of Marketing for Goodwill Industries International about a national collection drive they launched with the help of Uber.

Megan, Ryan and Joe discuss:

  • Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award.
  • Goodwill's national program with Uber began with a local relationship in New York. Collection drives included clothing and e-waste drives.
  • How Uber promoted the campaign to customers
  • How Goodwill helped local Uber drivers connect with local stores in their community.
  • How Goodwill's work with Uber required flexility and a commitment to innovation.
  • The logistics behind the campaign. Uber collected 250,000 pounds of clothes for Goodwill!
  • The power of tapping into the strengths of your partner.
  • The target demographic for Goodwill is women between the ages of 35 and 45. The Uber campaign helped them reach this audience and a younger demographic.
  • The business benefits of the program to Uber.
  • The future of Goodwill's partnership with Uber.

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