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Cause Talk Radio: The Cause Marketing Podcast

279 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

23:56

Zillow Aims to Evict Housing Worries with 'The Home Project'

Today on Cause Talk Radio, Megan and Joe talk to Racquel Russell, Senior Director, Government Relations and Public Affairs of Zillow Group, about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity as part of the company's first social impact program, The Home Project.

On the show, Megan, Racquel, and Joe discuss:

  • Can you give us a brief overview of The Home Project and what the program is all about?
  • Zillow is partnering with non-profits whose mission aligns with The Home Project. What do these partnerships hope to accomplish?
  • How do you plan to reach people who are having challenges with housing?
  • How can employees get engaged with this program?
  • Another pillar of The Home Project is product development to help people find secure housing. What types of product developments do you anticipate rolling out in 2018?
  • Can you explain what "Hack Weeks” and "Innovation Weeks” are and how they fold into this initiative
  • What business objectives are attached to this program? How will you measure success?
  • Will you involve Zillow customers who are NOT housing insecure in this effort in any way?

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