Today on Cause Talk Radio Megan and Joe talk to Lori Davison, Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform.
Titled SickKids VS The Greatest Challenges in Child Health, the platform shows the strength, the fierceness, the fight that’s very real at SickKids and shares it with those who have never stepped foot into the hospital. This isn't your typical hospital ad campaign!
On the show, Megan, Lori and Joe discuss:
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