Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the Cone Communications 2017 CSR Study. This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause.
In addition, the tumultuous past year has only convinced consumers more that businesses need to be a force for change in society. The question is no longer What do you stand for? but What do you stand up for?
On the show, Megan, Alison, and Joe discuss:
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