Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

284 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.


180: How Pencils of Promise Does the Most Good by Focusing on Impact

Today on Cause Talk Radio, Megan and Joe talk to Leslie Engle Young, Director of Impact at Pencils of Promise (PoP), about how the how organization has become a top philanthropic brand by smashing its goal of increasing access to quality education for children in the developing world.

On the show, Megan, Leslie and Joe discuss:

  • How Leslie got involved with PoP - and she owes it all to Bob Dylan!
  • Why PoP created a position specifically focused on impact. Should other nonprofits have this role?
  • What metrics does Leslie measure to determine PoP's effectiveness? Focus is on outcomes not outputs.
  • How important is data to PoP?
  • How PoP moves a new program from Pilot to Beta toIntegration. 
  • PoP's quarterly transparency report and why an annual reports wasn't enough. "We want people to see where we are succeeding and where we are struggling."
  • How PoP communicates with its stakeholders.
  • PoP's WASH program that teaches kids about WATER, SANITATION and HYGIENE. "If you're not healthy you can't/won't go to school!"
  • The challenges of being a metric-focused and data-driven organaztion that works in the Third World.
  • What are PoP's 2017 goals?

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