Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

284 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

26:53

Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others

Today on Cause Talk Radio, Megan and Joe talk to Karen Davis, Senior Vice President of Global Philanthropy and Social Impact at Hasbro, about “Be Fearless Be Kind,” a philanthropic initiative designed to empower kids to have the compassion and courage to stand up for others and make a difference. To help nurture empathy and compassion, parents and adults can access proven tools and resources through the Be Fearless Be Kind online hub.

On the show, Megan, Karen, and Joe discuss:

  • How did you land on ‘standing up for others’ as your signature cause focus?
  • Was this a new cause area for Hasbro or familiar territory?
  • Who are your nonprofit partners in this endeavor and what role do they play in activating it?
  • Explain to us how you expanded the program in 2017?
  • How are you engaging employees? Consumers?
  • What are your hopes and expectations for the program in the coming year?
  • How does this effort help Hasbro generate business so it can sustain this valuable effort?
  • What would you say to others who are considering launching a signature cause program?

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