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Cause Talk Radio: The Cause Marketing Podcast

279 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

21:18

221: First Tobacco, Now Chemicals: CVS Balances Profit with Purpose

Today on Cause Talk Radio, Megan and Joe speak to Cia Tucci, Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brand's recent decision to remove potentially dangerous ingredients from their line of personal care products.

On the show, Megan, Cia, and Joe discuss:

  • What brought about the decision to address ingredients in personal care products.
  • The important role customers played in the decision.
  • Why these chemicals are being removed from personal care products.
  • Consumer reaction to the decision and the nonprofit partners CVS is working with.
  • CVS' plans to educate consumers on safe chemicals.
  • Other brands that are planning to remove these chemicals from personal care products.
  • What challenges CVS has encountered in eliminating the ingredients from 600 products.
  • How CVS is making changes to position healthy foods closer to the front of the store.
  • How CVS is communicating changes to customers.

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