Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

312 EpisodesProduced by TruStory FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

25:38

A Million Ways JetBlue Leverages Employee Engagement For Good

In November 2019 JetBlue celebrated a major milestone in having crew members volunteer more than one million hours in their local communities, an incredible accomplishment, especially considering the size of the JetBlue employee community. They celebrated with a unique initiative called "Share Your Good" in which they encouraged employees AND consumers to share how they make the world a better place.

In this episode of Cause Talk Radio, Megan welcomes Icema Gibbs, JetBlue’s Director of CSR back to the program to talk about their amazing commitment to employee engagement, why the CSR department is housed within the airline ‘People’ department and their unique approach to combining consumer and employee engagement.

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