Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

285 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

24:13

206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Today on Cause Talk Radio, Megan and Joe talk to Jenny Davis-Peccoud, a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only 2 percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

On the show Megan, Jenny and Joe discuss:

  • How Jenny defines "sustainability."
  • How data was collected for the report. 300 companies from around the world completed a survey and Jenny's team followed up with interviews.
  • Was Jenny surprised that the success rate was so low?
  • Employee reaction to sustainability. Employees weren't convinced that sustainability wasn't a real priority for their company.
  • Four things companies can do to make their sustainability efforts more successful.
    1. Make a bold, public commitment to sustainability.
    2. CEO's need to lead by example.
    3. Highlight the business case.
    4. Use process and incentive changes to reshape behaviors.

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