Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

279 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

15:47

153: Larabar Supports Feeding America, Asks Consumers to #ShareRealFood

Today on Cause Talk Radio, Megan and Joe talk to Rosanne Ranta, associate marketing manager at snack bar maker, Larabar, about #ShareRealFood, a new cause marketing partnership supporting Feeding America.

With the help of The Real Girl’s Kitchen star Haylie Duff, Larabar kicked off the initiative with a $150,000 donation to Feeding America. Consumers can support the effort by donating or volunteering and sharing the activity online with a photo, video or a tweet with the hashtag #ShareRealFood.

On the show, Megan, Rosanne and Joe discuss: 

  • The history of Larabar. It started with a real person and founder, Lara! And the partnership with Feeding America stems from the company’s commitment to real food.
  • Along with a donation, Larabar is asking consumers to start talking about hunger issues by using the hashtag, making a donation and/or volunteering at a food bank.
  • Did Larabar ever consider rewarding positive consumer behavior with an additional donation to Feeding America?
  • The social channels on which Larabar is promoting the campaign.
  • How consumers are communicating with Larabar on the types of social initiatives they want the brand to be involved in.

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