Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

279 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.


152: A Cause Marketing Lawyer Explains the Legal Side of Win-Win Partnerships

Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman.

This graphic will help cause marketers stay on the right side of the law!

Megan, Karen, and Joe discuss these ten commandments:

  1. Thou shalt comply with the law.
  2. Thou shalt not mislead.
  3. Thou shalt clearly state donation amount.
  4. Thou shalt meet Better Business Bureau Standard #19.
  5. Thou shalt register/file, if required.
  6. Thou shalt enter into a written agreement.
  7. Thou shalt avoid unintended endorsements.
  8. Thou shalt be aware of UBIT.
  9. Thou shalt not wait until the last minute.
  10. Thou shalt seek advice from good advisors.

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