Cover art for podcast Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

279 EpisodesProduced by RashPixel.FMWebsite

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

23:26

217: Skincare Brand Donates When You #GoNaked

In this episode of Cause Talk Radio, Megan and Joe talk to Kari Hayden Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #RFGoNaked fundraiser.

  • On the show, Megan, Kari and Joe discuss:
  • The background of Rodan + Fields and their business model of Independent Consultants.
  • How Rodan + Fields built cause into the business right from the beginning.
  • The company’s work with buildOn, an organization breaking the cycle of poverty, illiteracy and low expectations through service and education.
  • How Rodan + Fields involves encourages its Independent Consultants to Support, Serve & Share with partners.
  • Rodan + Fields’ upcoming campaign #RFGoNaked that encourages customers to post a public make-up free selfie to trigger a donation up to $500,000 to their global partners.
  • How Rodan + Fields is using offline strategies to promote its online campaign.

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